• Lead development and execution of integrated go-to-market campaign strategies aligned to business priorities, customer journey, and revenue objectives
• Partner with business unit stakeholders, sales, brand, analytics, content, digital and agency teams to develop scalable campaign plans, messaging strategies, audience approaches, and activation roadmaps
• Own campaign orchestration across channel including paid media, email, web, content, organic, nurture, and lifecycle marketing initiatives
• Translate business goals and funnel targets into measurable KPIs, campaign performance frameworks, and optimization strategies
• Analyze campaign, engagement, and funnel performance data to identify insights, opportunities, and strategic recommendations for continuous improvement
• Identify and implement operational efficiencies, process improvements, and scalable best practices across campaign development and execution
• Maintain strong understanding of industry trends, customer behaviors, digital marketing innovation, and emerging best practices to support future growth initiatives

Requirements

• Minimum 5 years of relevant work experience in marketing, digital marketing, campaign management, paid media management or go-to-market strategy roles
• Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur
• A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting
• Strong quantitative, analytical and problem-solving skills. You must be very comfortable with data analysis and able to use data to make recommendations and drive decisions.
• A track record of delivering outstanding tangible results in a high-performance environment
• Bachelor’s degree in business, marketing or similar

Benefits

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
• Paid time off includes 15 vacation days, 9 paid holidays, 3 floating holidays, sick leave, and additional options to support volunteer and parental leave.
• Educational and training opportunities through company programs along with tuition assistance and student debt support.