Responsibilities

• Own digital performance for assigned brand websites and digital properties — traffic quality, engagement, site performance, and conversion-oriented outcomes.
• Develop and maintain digital roadmaps for assigned brands, aligned to brand objectives and the portfolio prioritization framework.
• Translate brand and business priorities into clear, sequenced digital plans with defined outcomes, owners, and timelines.
• Prioritize opportunities across assigned sites based on impact, effort, customer value, and available resources.
• Identify and drive conversion-focused improvements across forms, CTAs, landing pages, content pathways, product discovery, and user journeys.
• Optimize dealer locator and partner conversion journeys, assisted commerce experiences, and lead capture where relevant to assigned brands.
• Partner with the UX COE, Web Operations, creative, and development teams to scope, brief, and ship experience improvements, and validate outcomes post-launch.
• Champion UX and content effectiveness standards across assigned properties, escalating systemic issues with recommended solutions.
• Turn performance reporting into insight, implication, and recommended action for brand stakeholders and digital leadership.
• Monitor site and journey performance against defined success measures; identify trends, anomalies, and opportunities early.

Requirements

• 5–8 years of progressive digital marketing experience, including direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.
• Demonstrated ability to build and execute digital roadmaps and translate business priorities into actionable, sequenced plans.
• Strong working knowledge of web analytics (Google Analytics 4 or comparable), with a track record of converting data into insights and recommended actions.
• Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.
• Experience operating in a matrixed or shared-services model, delivering outcomes through teams you do not directly manage.
• Strong prioritization and stakeholder management skills, with the ability to manage competing demands across multiple brands.
• Crisp written and verbal communication, including the ability to summarize performance and recommendations clearly for senior audiences.
• Hybrid schedule based in Mettawa, IL or Downtown Chicago, IL.
• Standard business hours with occasional flexibility to support launches or time-sensitive initiatives.
• Primarily sedentary, computer-based work in a standard office or home office environment.

Preferred

• Experience supporting dealer-distributed, assisted-commerce, or B2B2C business models where conversion happens through partner channels.
• Familiarity with enterprise CMS platforms (Optimizely, Adobe Experience Manager, or comparable).
• Demonstrated use of AI tools to improve planning, analysis, content operations, or workflow efficiency.

Benefits

• This position is eligible for comprehensive and high-quality benefits including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellness program, product purchase discounts and more.