Responsibilities

• Own the end-to-end email marketing program, from strategic planning through execution, analysis, and continuous optimization.
• Develop and manage a comprehensive email calendar covering campaigns across all departments.
• Build and execute sophisticated segmentation strategies using Tessitura CRM, ensuring the right message reaches the right patron at the right time.
• Design and manage automated lifecycle email sequences, including post-purchase flows, onboarding series, lapsed patron reactivation, and loyalty programs.
• Collaborate with the Director of Marketing and Audience Services and Communications Associate to write compelling, on-brand email and social copy across all campaign types with a consistent, audience-specific voice.
• Establish and maintain benchmarks for open rates, click-through rates, conversion rates, and revenue attribution; present performance insights and make strategic recommendations to leadership.
• Ensure full compliance with CAN-SPAM, GDPR, and CCPA regulations, including proper list hygiene, opt-out processing, and consent management.
• Maintain a monthly newsletter in collaboration with other departments, balancing storytelling and engagement with conversion goals.
• Manage day-to-day operations in WordFly and Tessitura, including list extractions, imports, campaign builds, deployment, and post-send analysis.
• Regularly reconcile WordFly and Tessitura to maintain synchronization, data integrity, and email deliverability.

Requirements

• At least 4–6 years of experience in digital marketing with a demonstrable specialization in email marketing.
• Expert proficiency in email marketing platforms, including WordFly, Mailchimp, Prospect2, or Constant Contact.
• Advanced experience with Tessitura CRM or comparable performing arts/nonprofit CRM for list management, segmentation, and campaign analysis.
• Proven track record of developing and optimizing email programs that drive measurable revenue and engagement outcomes.
• Strong analytical skills with experience in GA4 and email performance reporting; ability to translate data into clear strategic recommendations.
• Demonstrated experience with A/B testing and data-driven campaign optimization.
• Working knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements.
• Excellent written communication skills with strong editorial instincts; ability to write clearly, concisely, and persuasively across audience segments.
• A high degree of emotional intelligence, adaptability, and cultural competency.
• Commitment to antiracism, equity, diversity, inclusion, and access.

Preferred

• Experience with email deliverability monitoring and ISP blocking resolution.
• Familiarity with SEO and SEM strategies.
• Background in performing arts, cultural institutions, or subscription/membership organizations.
• Experience guiding, collaborating with, or mentoring interns, fellows, or cross-functional team members in a shared project environment.

Benefits

• Berkeley Rep is an equal opportunity employer and offers a full range of employee benefits including 85% employer-paid health and dental insurance, optional vision, FSA, and 403(b) plans, professional development support, paid vacation, sick leave, and holidays.