Manager Digital Marketing
Akamai
Cambridge, MA (Remote)
$99K/yr - $178K/yrIn-houseFull-timeManager8+ years exp.
3 hrs ago
Digital Marketing Manager
Berkeley, CA (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 7 weeks ago
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Job Summary
Own end-to-end email marketing with lifecycle automation and Tessitura-driven segmentation for a nonprofit theatre, while coordinating cross-channel messaging and audience-specific voice.
- Own the full email program: strategy through execution, analytics, and optimization.
- Lead segmentation and automated journeys (post-purchase, onboarding, reactivation, loyalty) via Tessitura.
- Ensure data integrity, compliance, GA4 tracking, and performance storytelling to leadership.
Job Description
Responsibilities
- Own the end-to-end email marketing program, from strategic planning through execution, analysis, and continuous optimization.
- Develop and manage a comprehensive email calendar covering campaigns across all departments.
- Build and execute sophisticated segmentation strategies using Tessitura CRM.
- Design and manage automated lifecycle email sequences, including post-purchase flows, onboarding series, lapsed patron reactivation, and loyalty programs.
- Collaborate with the Director of Marketing and Audience Services and Communications Associate to write compelling, on-brand email and social copy across all campaign types with a consistent, audience-specific voice.
- Establish and maintain benchmarks for open rates, click-through rates, conversion rates, and revenue attribution; present performance insights and make strategic recommendations to leadership.
- Ensure full compliance with CAN-SPAM, GDPR, and CCPA regulations, including proper list hygiene, opt-out processing, and consent management.
- Maintain a monthly newsletter in collaboration with other departments, balancing storytelling and engagement with conversion goals.
- Manage day-to-day operations in WordFly and Tessitura, including list extractions, imports, campaign builds, deployment, and post-send analysis.
- Regularly reconcile WordFly and Tessitura to maintain synchronization, data integrity, and email deliverability.
- At least 4–6 years of experience in digital marketing with a demonstrable specialization in email marketing.
- Expert proficiency in email marketing platforms, including WordFly, Mailchimp, Prospect2, or Constant Contact.
- Advanced experience with Tessitura CRM or comparable performing arts/nonprofit CRM for list management, segmentation, and campaign analysis.
- Proven track record of developing and optimizing email programs that drive measurable revenue and engagement outcomes.
- Strong analytical skills with experience in GA4 and email performance reporting; ability to translate data into clear strategic recommendations.
- Demonstrated experience with A/B testing and data-driven campaign optimization.
- Working knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements.
- Excellent written communication skills with strong editorial instincts; ability to write clearly, concisely, and persuasively across audience segments.
- A high degree of emotional intelligence, adaptability, and cultural competency.
- Commitment to antiracism, equity, diversity, inclusion, and access.
- Ability to manage multiple concurrent projects with strong attention to detail and organizational discipline.
- Experience with email deliverability monitoring and ISP blocking resolution.
- Familiarity with SEO and SEM strategies.
- Background in performing arts, cultural institutions, or subscription/membership organizations.
- Experience guiding, collaborating with, or mentoring interns, fellows, or cross-functional team members in a shared project environment.
- Berkeley Rep offers a full range of employee benefits including 85% employer-paid health and dental insurance, optional vision, FSA, and 403(b) plans, professional development support, paid vacation, sick leave, and holidays.
Berkeley Repertory Theatre
Berkeley Rep creates ambitious theatre that entertains and challenges its audiences, provokes civic engagement, and inspires people to experience the world in new and surprising ways. Over 5.5 million people have enjoyed nearly 500 shows at Berkeley Rep, which have gone on to win five Tony Awards, seven Obie Awards, nine Drama Desk Awards, one Grammy Award, and many other honors. Berkeley Rep received the Tony Award for Outstanding Regional Theatre in 1997. Its School of Theatre engages and educates some 20,000 people a year and helps build the audiences of tomorrow with its nationally recognized teen programs. Berkeley Rep’s bustling facilities – which also include the 400-seat Peet’s Theatre, the 600-seat Roda Theatre, and a spacious campus in West Berkeley – are helping revitalize a renowned city. Be a Rep.
