Responsibilities

• Plan, launch and manage paid media campaigns, starting with Meta and paid search, and expanding to other channels as the strategy matures, owning budget, targeting and optimization.
• Build and deploy email and SMS campaigns against a database of roughly 500,000 records, including segmentation, scheduling and monitoring deliverability and list health.
• Help build and maintain the attribution infrastructure connecting GA4 and POS and reservations data (SpotOn, Tock) so the team can tie spend and content to actual guest visits.
• Own marketing reporting & dashboards, turning raw performance data into actionable insights and recommendations.
• Manage the marketing technology stack, including the data warehouse build and the CRM/email platform, evaluating new tools as the team scales.
• Oversee web analytics, SEO and conversion opportunities, partnering with outside developers or agencies as needed.
• Manage local directory listings and Google Business Profiles across all locations, and stand up the full digital ecosystem, including listings, GA4, GBP and tracking, for new restaurants as they open.
• Manage any outside vendors and hold spend accountable to results.

Requirements

• Five or more years in a digital marketing role with direct ownership of paid media budgets, analytics and email/CRM programs, ideally for a multi-unit or multi-location consumer brand, or inside an agency environment.
• Hands-on expertise with Meta Ads Manager, GA4 and CRM systems such as Klaviyo or Mailchimp.
• Ideally comfortable with SQL or BigQuery – or ready to learn a marketing data warehouse environment.
• Experience building dashboards and reports (Looker Studio, Tableau or similar) for non-technical stakeholders.
• A builder's mindset: this role stands up infrastructure that does not fully exist yet.
• Strong project management, multitasking, and decision-making skills.
• Strong written and verbal communication, able to make data legible to leadership and the board.