Responsibilities

• Build and lead the digital marketing team.
• Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings
• Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation
• Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making
• Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia)
• Manage and oversee different digital marketing channels, ensuring consistent performance across global markets
• Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media)
• Identify trends and insights to optimize spend and performance based on data
• Instrument conversion points and optimize user funnels for maximum lead generation
• Introduce innovative and effective digital growth strategies

Requirements

• At least 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene
• Demonstrated success in improving website search rankings to #1 and #2 globally
• Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia
• Strong background in brand strategy, with the network and expertise to position the organizations in the governance, risk, and compliance space.
• Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms
• Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products
• Preferably experienced in the board portal market or other IT software industries
• Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies