Responsibilities
- Own hands-on execution and optimization of Klaviyo email, SMS, segmentation, flows, and customer journeys - Plan and execute both promotional and value-driven email campaigns - Develop engaging content strategies that strengthen customer relationships beyond promotional messaging - Conduct A/B testing and ongoing optimization of campaigns and flows - Evaluate, optimize, and expand Klaviyo flows, templates, and customer journeys to improve engagement, retention, and revenue - Develop customer segmentation strategies that improve engagement and revenue performance - Build and optimize SMS campaigns and automated SMS flows - Monitor deliverability, list health, engagement metrics, and lifecycle performance - Evaluate and recommend new Klaviyo capabilities, including Customer Hub, AI features, and related retention technologies - Develop and maintain campaign calendars, promotional schedules, and marketing initiatives - Lead cross-channel campaign execution across email, website, paid media, social media, and all e-commerce touchpoints - Monitor campaign trackers and project progress to ensure QA-approved, on-time delivery - Collaborate closely with E-commerce and Creative & Branding teams to ensure messaging remains consistent across channels and customer touchpoints - Track campaign performance and provide actionable recommendations - Participate in agency meetings and help review recommendations, deliverables, and performance updates across SEO, PPC, CRO/UX, and content initiatives - Lead communication between the CGO, internal teams, and agency partners to ensure agency work aligns with business objectives, product priorities, and marketing strategy - Gather, organize, and translate internal feedback into clear, actionable agency comments, priorities, and ClickUp tasks, ensuring agency deliverables remain aligned, on schedule, and accountable - Track open agency questions, decisions, and follow-up items to ensure nothing falls through the cracks - Own the digital marketing project management rhythm across campaign execution, agency initiatives, lifecycle marketing, and website-related projects - Translate CGO-defined priorities, Epics, and Stories into actionable tasks, owners, deadlines, and story points based on team capacity