Digital Marketing and Loyalty Specialist

Columbia, MO (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive day-to-day loyalty program operations and multi-channel marketing support for MFA Oil Break Time, covering enrollment, point activity, content management, and customer feedback.

  • Manage day-to-day operations of the loyalty program, ensuring smooth enrollment, point accrual, redemption processes, and overall functionality including regular written and verbal communication with the loyalty provider, store management, and customers.
  • Must-have: Strong social media and content coordination experience.
  • Standout: Collaboration with retail marketing and in-store collateral teams to support campaigns.

Job Description

Drive day-to-day loyalty program operations and multi-channel marketing support for MFA Oil Break Time, covering enrollment, point activity, content management, and customer feedback.

  • Manage day-to-day operations of the loyalty program, ensuring smooth enrollment, point accrual, redemption processes, and overall functionality including regular written and verbal communication with the loyalty provider, store management, and customers.
  • Monitor success and product changes to ensure appropriate performance within the loyalty program; as needed, recommend and implement changes to enhance program performance.
  • Maintain Break Time’s social media presence, ensuring content represents the brand, is accurate, current, and drives customer engagement
  • Develop and maintain accurate, relevant content on the website and mobile app and in Google business listings.
  • Monitor and respond to Break Time customer feedback through social media sites where Break Time maintains a presence, as well as feedback on Google, company website and mobile app, and the Break Time email inbox
  • Assist in monitoring and analyzing marketing programs and developing ways to improve those campaigns
  • Work closely with the in-store collateral development team to create advertising materials for retail location sales floors, to include ordering, printing, and shipping to each store based on need
MFA Oil Company logo

MFA Oil Company

MFA Oil is a farmer-owned cooperative that supplies fuels, lubricants & propane to customers in Missouri, Arkansas, Iowa, Indiana, Kansas, Kentucky, Oklahoma and Tennessee. Through a subsidiary, MFA Oil operates Break Time convenience stores throughout Missouri and Big O Tires franchises in Missouri, Arkansas and Kansas.Visit us at www.mfaoil.com to learn more about MFA Oil.

Founded in 1929
Columbia, Missouri, USA
563 employees (12 in marketing)

Traffic Signals

Monthly Visitors
29K
Monthly Google Ads Budget
$76
Traffic Source Mix
Search
42.7%
Direct
50.9%
Referral
3.5%
Social
1%
Paid
1.8%

Headcount Trend

Current headcount: ~563

Marketing Team

Marketing Team Size
10 (2% of company)