Digital Marketing and Loyalty Specialist

Columbia, MO (On-site)

$67K/yr - $96K/yr (Est.)Entry Level, Mid Level4+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Manage day-to-day operations of the loyalty program, ensuring smooth enrollment, point accrual, redemption processes, and overall functionality including regular written and verbal communication with the loyalty provider, store management, and customers.
  • Monitor success and product changes to ensure appropriate performance within the loyalty program; as needed, recommend and implement changes to enhance program performance.
  • Maintain Break Time’s social media presence, ensuring content represents the brand, is accurate, current, and drives customer engagement
  • Develop and maintain accurate, relevant content on the website and mobile app and in Google business listings.
  • Monitor and respond to Break Time customer feedback through social media sites where Break Time maintains a presence, as well as feedback on Google, company website and mobile app, and the Break Time email inbox
  • Assist in monitoring and analyzing marketing programs and developing ways to improve those campaigns
  • Work closely with the in-store collateral development team to create advertising materials for retail location sales floors, to include ordering, printing, and shipping to each store based on need
  • All MFA Oil employees are expected to know and adhere to company and position specific policies and procedures. While this job description contains the primary duties of the position, employees may be expected to perform other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, advertising or related field or a minimum of 4 years of experience in a marketing role
  • High school diploma or equivalent
  • Excellent verbal communication skills, including active listening, and the ability to professionally interact with a diverse group of people
  • Excellent writing skills, including ability to convey material concisely using proper grammar and punctuation
  • Thorough understanding of a variety of social media sites, including a command of each network and their best practices
  • Excellent organizational and analytical skills
  • Ability to effectively utilize Microsoft Office products and Adobe Creative Suite, with a solid working knowledge of their core functions.
  • Ability to learn new concepts and use technical materials

Preferred

  • Bachelor’s degree in marketing, advertising or a related field
  • Graphic design skills
  • Problem solving skills
  • Ability to multi-task and work effectively with changing priorities
  • Ability to meet deadlines with a high degree of time management skills
  • Ability to grasp new concepts quickly and work at a fast pace
  • Ability to thrive in a fast paced, growing organization and rapidly changing environment
  • Ability to meet deadlines with a high degree of time management skills

Benefits

  • Our benefits are designed to invest in you! We offer a comprehensive benefits structure for regular full-time positions, including competitive wages, paid time off, paid company holidays, and the opportunity for eligible employees to share in company success through profit sharing and/or performance incentives. Health benefits include medical, dental, vision, an employee assistance program and company-paid life insurance, and short- and long-term disability. Our retirement benefits include a 401(k) plan with a company match offering pre-tax and Roth options.
MFA Oil Company logo

MFA Oil Company

MFA Oil is a farmer-owned cooperative that supplies fuels, lubricants & propane to customers in Missouri, Arkansas, Iowa, Indiana, Kansas, Kentucky, Oklahoma and Tennessee. Through a subsidiary, MFA Oil operates Break Time convenience stores throughout Missouri and Big O Tires franchises in Missouri, Arkansas and Kansas.Visit us at www.mfaoil.com to learn more about MFA Oil.

Founded in 1929
Columbia, Missouri, USA
563 employees (12 in marketing)

Traffic Signals

Monthly Visitors
29K
Monthly Google Ads Budget
$76
Traffic Source Mix
Search
42.7%
Direct
50.9%
Referral
3.5%
Social
1%
Paid
1.8%

Headcount Trend

Current headcount: ~563

Marketing Team

Marketing Team Size
10 (2% of company)