Responsibilities

• GOOGLE DEMAND CAPTURE (ADS + LSAs): campaign structure, keywords, negatives, ad copy testing, budget pacing, and performance optimization
• Google LSAs: profile completeness, categories/services, bidding/optimization, dispute management, lead quality notes, weekly improvements
• Support ad-to-landing-page “message match” to improve conversion and lead quality
• Execute end-to-end marketing campaigns targeting Clinics, solo practices, out of network practices/groups and other healthcare facilities across digital, event, and direct channels.
• Manage lead generation activities — including paid ads, SEO, webinars, email marketing, and social media campaigns.
• Plan and execute on-ground marketing — trade shows, conferences, facility events, and healthcare forums.
• Oversee CRM usage (HubSpot or similar) to manage lead pipelines, track campaign ROI, and ensure seamless collaboration with the sales team.
• Support brand communication — develop content for newsletters, case studies, and thought leadership posts.
• Coordinate with creative teams and vendors for content, design, and event collateral.
• Research market trends, competitor activity, and partnership opportunities in the RCM healthcare space.

Requirements

• 5-8 years of marketing experience, preferably in healthcare, medtech, or B2B technology.
• Proven experience in digital campaign execution, event marketing, and CRM management (HubSpot, Salesforce, or similar).
• Strong project management skills — able to juggle multiple campaigns and events with tight deadlines.
• Excellent communication, storytelling, and interpersonal skills.
• A self-starter with a hands-on mindset, comfortable working in a fast-paced, entrepreneurial environment.
• Experience engaging with healthcare providers.
• Hands-on Google Ads experience (search intent + structure + optimization)
• Hands-on Google LSAs experience (setup + ongoing optimization)
• Demonstrated landing page/website experience: building and optimizing pages that convert Google traffic into calls/forms
• Local SEO fundamentals: GBP + on-page service pages + citations/NAP consistency
• Comfortable with GA4 and basic tracking troubleshooting
• Organized, consistent weekly execution, and clear communication
• Someone who can own the ads, be accountable for results, and not require micromanagement.
• Google Ads Certification (Required)
• Bachelor's (Required)
• Adwords, Performance Marketing, Growth marketing: 2 years (Required)

Preferred

• Google Ads Certification (Preferred)
• Experience generating phone call leads