Digital Marketing Lead

Frederick, MD (On-site)

$65K/yr – $70K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive digital marketing execution and website management for a Shopify-based site as the Digital Marketing Lead.

  • Own Shopify site updates, product content, and catalog structure.
  • Must-have: 5+ years in digital marketing and website content management.
  • Standout: Experience coordinating internal teams and external agencies on multi-channel campaigns.

Job Description

Responsibilities

  • Support Shopify site build and ongoing updates, including product content and structure
  • Manage website content, ensuring accuracy and consistency
  • Execute marketing initiatives across digital channels, including email, social media, and website updates
  • Track timelines, deliverables, and follow-ups across multiple projects
  • Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts
  • Partner with external agencies and development teams to support execution and alignment
  • Support a range of marketing initiatives, including those focused on value-added solutions (VAS)
  • Track key performance metrics and support reporting efforts
  • Maintain organization across marketing materials, projects, and priorities

Requirements

  • Bachelor’s degree in marketing or related field
  • Experience in manufacturing, B2B, or technical product environments is preferred
  • Experience with eCommerce platforms (Shopify preferred)
  • Familiarity with product data, technical content, or complex product catalogs
  • Experience working with external agencies or development partners
  • Microsoft 365 CRM experience preferred
  • 5+ years of hands-on experience executing digital marketing initiatives and managing website content
  • Solid background managing website platforms (Shopify, WordPress, or similar CMS)
  • Strong use of digital marketing tools, including email platforms, analytics, and CRM systems
  • Organizational and project management skills with attention to detail
  • Ability to manage multiple priorities and deadlines
  • Experience working across teams and with external partners

Preferred

    Benefits

    • Time Off : 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)
    • Comprehensive Benefits : Medical, dental, and vision plans through Cigna for you and your family
    • Retirement Savings : 401(k) plan with up to a 4% company match
    • Life and AD&D Coverage : Company-paid life and AD&D insurance, with additional voluntary coverage options
    • Health and Financial Wellness : HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support
    • Employee Assistance Program : Free access to behavioral health services, including counseling and support resources
    • Norton LifeLock : Free coverage for employees or families
    • Growth Opportunities : Ongoing training and tuition assistance to support career development

    Salaries

    Posted range

    $65K/yr – $70K/yr

    Taken straight from the job posting.

    See all Phoenix Mecano Inc salaries

    Digital Marketing Lead

    Phoenix Mecano Inc · Frederick, MD · On-site