Responsibilities

• Execute and optimize digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
• Assist with owned and third-party eCommerce initiatives as needed.
• Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
• Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
• Oversee the organization of leads within marketing automation platforms
• Organize assets, emails and campaigns within the Eloqua system for easy navigation
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
• Deliver monthly performance reports
• Recommend optimizations and pivots to all digital activities based on reporting