Digital Marketing Lead at Cornerstone Building Brands | Cary, NC | $90K/yr – $110K/yr

Cornerstone Building Brands

Digital Marketing Lead

Cary, NC (Remote)

$90K/yr – $110K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a full stack digital demand engine focused on PPC, SEO, email nurture, and website experience with real time analytics to guide agile decisions.

Growth Engine: own top of funnel campaigns across PPC, SEO, paid social, and site experience to push demand and ROI.
Campaign Ops: run lead gen and nurture programs with marketing automation and Eloqua, aligning with brand and channel teams.
Analytics & Optimization: build on-demand dashboards, deliver monthly reports, QA/UAT, and continuously optimize based on data.

Job Description

Responsibilities

Execute and optimize digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
Assist with owned and third-party eCommerce initiatives as needed.
Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
Oversee the organization of leads within marketing automation platforms
Organize assets, emails and campaigns within the Eloqua system for easy navigation
Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
Deliver monthly performance reports
Recommend optimizations and pivots to all digital activities based on reporting

Cornerstone Building Brands

Cornerstone Building Brands is a leading manufacturer of exterior building products serving the residential and low-rise non-residential markets across North America. Through our expansive footprint and comprehensive product portfolio, we are uniquely positioned as a one-stop-shop for vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories — all available through our trusted product brands to support a wide range of needs and end-uses.Our success is driven by our dedicated team members and strong partnerships across the building industry. We continually invest in our brands and capabilities to create mutual value — leveraging our core strengths, executing with excellence and consistently seeking new solutions to the challenges our customers face every day.From family homes to large-scale commercial structures, our products are the cornerstone of the communities where people live, work and play. That’s why we are committed to becoming a premier building solutions company that better serves its customers and helps build stronger communities. Follow us on:Instagram: @cornerstone_buildingbrandsFacebook: @CornerstoneBuildingBrandsYouTube: @cornerstonebuildingbrandsDISCLAIMERCornerstone Building Brands’ social media channels share information about our company, our products and our people. We welcome commentary expressing all points of view – positive and negative – but reserve the right to remove posts that are off-topic, offensive, promotional or illegal or contain inappropriate language, hate speech, proprietary information, personal data or personal attacks.

Founded in 2018

Cary, North Carolina, USA

8.9K employees (538 in marketing)

www.cornerstonebuildingbrands.com