Responsibilities

• Join Amway's Digital Marketing CRM team as we develop and optimize customer engagement strategies across a variety of digital channels. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution.
• This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives. The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.
• Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.
• Example #1 - CRM Competitive Benchmark Analysis - Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.
• Example #2 - CRM Use Case Library & Journey Gap Analysis - Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.
• Example #3 - CRM Analytics & AI Innovation Project - Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

Requirements

• Marketing
• Digital Marketing
• Customer Experience/Relations
• Business
• Communications
• Data Analytics
• Marketing Analytics
• Marketing Technologies
• Integrated Marketing Communications
• Information Systems