Responsibilities

• Analyze performance data across marketing channels — organic search, paid, social, and email — and translate findings into clear, actionable insights for the team
• Monitor trends in search data, audience behavior, and competitor activity to help inform strategy
• Present data findings to team members in a clear, digestible format to support decision-making
• Write, test, and refine AI prompts for marketing use cases including audience research, and campaign ideation
• Assist in building and configuring AI agents to automate repetitive marketing workflows and improve team efficiency
• Use AI-powered analytics platforms to surface patterns in marketing data and identify growth opportunities
• Test generative AI outputs for brand voice consistency, accuracy, and SEO alignment
• Support technical AIEO/SEO initiatives, including content optimization, internal linking, backlinking, and website structure improvements to improve search and AI engine visibility
• Help implement on-page best practices across our digital properties
• Assist in optimizing content to appear in AI-generated search experiences, including Google AI Overviews, ChatGPT, and Perplexity — ensuring RF-SMART shows up where buyers are searching

Requirements

• Currently pursuing a degree in Marketing, Communications, Computer Science, Data Analytics, or a related field
• Genuine interest in digital marketing, AIEO, SEO, and emerging AI technologies
• Comfort working with data — analyzing it, drawing conclusions from it, and communicating findings clearly
• Strong written and verbal communication skills with a sharp eye for detail
• Highly organized, self-motivated, and comfortable working both independently and collaboratively
• Quick learner with the ability to pick up technical concepts with ease
• A passion for growth — both professionally and in the craft of digital marketing and data

Preferred

• Basic understanding of HTML or analytics platforms (Google Analytics, Search Console, etc.) is a plus, but not required