Digital Marketing Intern

Chippewa Falls, WI (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content and channel execution for multi-platform marketing, combining hands-on content creation with platform optimization, analytics, and calendar-driven social publishing.

  • Content Engine: Create and curate high-quality social content (graphics, videos, posts) and optimize Amazon listing assets.
  • Platform & Performance: Learn Amazon Seller Central, resolve listing errors, and track performance in GA, Power BI, and Looker Studio.
  • Campaign Execution: Coordinate the social calendar across Meta/Instagram using Hootsuite and assist with campaign planning.

Job Description

Responsibilities

  • Assist and develop content for Amazon, including image, copy, and video
  • Learn how to use the Amazon Seller Central platform to optimize listings, resolve errors, and improve account health
  • Coordinate the social media content calendar, including scheduling posts and ensuring timely publication across Meta and Instagram using Hootsuite
  • Help create and curate high-quality social media content, including graphics, videos, and written posts
  • Conduct research on industry trends, audience preferences, and competitor activities to inform content and social media strategy
  • Track and analyze performance metrics, prepare reports, and provide insights for improvement using Google Analytics, Power BI, and Looker Studio
  • Assist with paid search management and gain experience with Google Ad Words
  • Participate in campaign planning and other promotional marketing activities
  • Perform other projects and activities in support of the marketing team

Requirements

  • Currently pursuing a bachelor’s degree in marketing, entrepreneurship, management, or related field
  • Junior or senior standing
  • Cumulative GPA over 3.0

Preferred

  • Proficient in Microsoft Office Suite (especially Excel)
  • Excellent written and verbal communication skills
  • Proven capacity to manage multiple tasks and meet deadlines effectively
  • Highly organized with strong time management skills
  • Meticulous attention to detail
  • Skilled in collaborating with a team while demonstrating independence when needed
Mason Companies, Inc.  logo

Mason Companies, Inc.

Mason Companies is a family-owned business that has operated in Wisconsin’s Chippewa Valley. Founded in 1904 with the sale of logging boots to local lumbermen, the company has since evolved into a nationwide retailer of footwear, apparel, and general merchandise through e-commerce and mail-order catalogs. Its portfolio includes five retail brands: ShoeMall, Stoneberry, Masseys, Mason Easy-Pay, and Maryland Square. Today, Mason Companies is one of the largest footwear catalogers in the world and remains committed to fostering a culture of mutual respect among its employees, customers, and partners.

Founded in 1904
Chippewa Falls, Wisconsin, USA
310 employees (60 in marketing)

Traffic Signals

Monthly Visitors
19.9K
Traffic Source Mix
Search
17.8%
Direct
26.3%
Referral
2.9%
Social
11%
Paid
0.8%

Headcount Trend

Current headcount: ~310

Marketing Team

Marketing Team Size
44 (14% of company)