Responsibilities

• Support digital marketing campaigns (Strategy, Planning, Execution, Measurement, and Optimization), sit in on ideation for campaigns and strategic initiatives, and review design and copy of creative and trafficking of paid media
• Learn how to functionally use Account-Based Marketing Platforms (Demandbase, etc.), Marketing Operations Platforms (Marketo, Salesforce, etc.), and Project Management Platforms (Jira)
• Leverage generative AI tools to assist with campaign research and execution
• Assist with reporting and media analytics
• Follow-up with external partners including our creative and media agencies on deliverables
• Capstone Project: Train an AI model to identify which attributes most effectively drive lead generation across Actian’s media mix that is presented to the team upon culmination of the internship

Requirements

• Aptitude for administration, organization, clear communication, and follow through on tasks is essential.

Preferred

• Eagerness in learning more about media planning and paid media strategy
• Perusing a degree in a related field to advertising, marketing, media, etc.
• A strong curiosity and willingness to experiment with generative AI tools to improve marketing workflows and content creation
• Excellent written and verbal communication skills with strong attention to detail