Digital Marketing & Growth Manager

Responsibilities

• Grow our audiences
• Build a consumer list from zero through opt-in campaigns, website sign-ups, landing pages, and in-store and vendor-day capture, with 21+ age verification for every consumer.
• Grow our budtender list alongside our Field Marketing Lead and brand ambassadors, owning the capture tools and turning sign-ups into active contacts within 2 business days.
• Build segmented communications for dispensary owners, buyers and managers.
• Run segmentation, welcome sequences, consent tracking, list hygiene and audience reporting.
• Build compliant prospect lists of buyers at the dispensaries Sales is targeting.
• Run multichannel campaigns
• Plan and run campaigns across email, organic social, compliant paid digital and retail media, the website, SEO and cannabis discovery platforms.
• Drive shoppers to partner dispensaries, with store-level links, codes or where-to-buy tracking on every consumer campaign.
• Run different plays for each market: awareness and trial in New Jersey, loyalty and repeat purchase in Oregon.

Requirements

• You've personally planned and run campaigns across several digital channels, and can explain what each channel contributed to the goal.
• You've grown an email list or other owned audience, and can tell us where it started, where it ended and how long it took.
• You've sent customers to a retail, dealer or partner location and measured the result (store-level links, codes, locator clicks or partner sales data).
• You've generated and nurtured B2B leads and handed qualified leads to a sales team, with acceptance or conversion results to show.
• Hands-on copywriting and editing for emails, landing pages, web copy and educational content.
• Experience with email platforms, segmentation, automation, consent and deliverability.
• Working knowledge of SEO, landing pages and conversion tracking, and the ability to brief a developer.
• You've used performance data to change a campaign or funnel, and can show what happened next.
• Practical, demonstrable use of AI and AI agents in a marketing workflow, with results and human review.
• Sound judgment on consent, privacy, age-gating and regulated marketing.

Preferred

• Experience in cannabis or another regulated consumer category
• Knowledge of the New Jersey or Oregon cannabis market
• Experience in both a growing market and a mature, price-competitive one
• Building a marketing database from an early stage, including platform selection or setup
• Experience with cannabis menu, discovery and retail media platforms
• Working with outside website consultants, designers or agencies

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance