Digital Marketing & Growth Manager

Responsibilities

• Lead the day-to-day strategy, content gathering and creation, management, publishing, monitoring, and optimization of Girl Scouts of Eastern Missouri’s social media presence across platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and other current and emerging channels.
• Develop and maintain an integrated social media content calendar aligned with Council priorities, programs, campaigns, events, partnerships, membership recruitment, product programs, philanthropy, and key organizational moments.
• Ensure digital campaigns and content maintain alignment with Girl Scouts of Eastern Missouri and Girl Scouts of the USA brand standards, Council policies, privacy expectations, media permissions, and established communication protocols.
• Manage social media community engagement processes, including monitoring comments, messages, mentions, and conversations to ensure timely, appropriate, and brand-aligned responses. Identify compelling storytelling opportunities to amplify positive stories, partnerships, accomplishments, and organizational impact across the Council’s 28-County service area.
• Build digital campaigns and audience engagement strategies designed to move audiences from awareness and engagement to inquiry, registration, membership, participation, digital fundraising, or other desired actions.
• Manage and optimize paid digital advertising across appropriate social media, search, display, video, and emerging digital channels.
• Conceptualize short-form video and other digital content strategy and production for current and emerging social media formats and channels.
• Establish and monitor key performance indicators and benchmarks for digital marketing, social media, video, paid media, and lead-generation activities.
• Translate digital analytics into clear insights and actionable recommendations that strengthen content strategy, paid and organic performance, and audience conversion.
• Partner with internal teams across the Council to understand organizational priorities and translate those needs into effective digital campaigns.

Requirements

• Bachelor’s Degree in journalism, marketing, communications, public relations, or a related field, or an equivalent combination of education and relevant professional experience.
• Minimum of three years of progressive experience managing social media, digital content, marketing communications, or a related field.
• Valid state driver’s license, proof of insurance, and a driving record that is acceptable to our insurance carrier.
• Strong understanding of social media platforms, digital advertising, audience targeting, content optimization, and digital marketing practices.
• Strong project management and organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Strong professional judgment and ability to recognize sensitive, reputational, customer service, or organizational matters requiring escalation.
• Ability to collaborate effectively across functional areas and organizational levels while serving as the organization’s digital marketing subject-matter expert.
• Ability to work independently, exercise sound judgment, take initiative, and move projects from concept through execution and evaluation.
• Proficiency in Microsoft Office Suite and experience using digital collaboration, planning, and reporting tools.
• Proficiency with platforms and tools such as Meta Business Suite/Ads Manager, Google Analytics, Google Ads, YouTube, Instagram, TikTok, LinkedIn, Canva, Hootsuite, CapCut, Adobe Creative Suite, or comparable digital marketing and creative platforms.

Benefits

• health, dental, vision, life insurance, disability, health reimbursement account, flexible spending account, voluntary plans (critical illness, accident, hospital indemnity, cancer, pet insurance, ID theft, and legal protection)
• a 403(b) retirement plan with company match
• paid holidays including a winter break
• paid time off
• extended illness bank
• parental leave
• employee assistance program
• a hybrid work environment
• and more! Put your passion into action with Girl Scouts of Eastern Missouri!