Digital Marketing & Growth Assosiate

Responsibilities

• You’ll manage our social media presence, especially Instagram and Facebook, and create content for YouTube and other relevant platforms. The work includes planning and publishing posts, visiting selected projects to capture photos and video, and editing Reels and Shorts.
• You’ll also work on Google Ads, Google Business Profiles, SEO, website and landing-page content, analytics, and lead tracking. We want clear reporting on where leads come from, what they cost, and which channels produce qualified inquiries and booked jobs.
• The Digital Marketing & Growth Manager will also identify new growth opportunities, test and refine acquisition channels, and report regularly on marketing performance and ROI.
• Day-to-day tasks include managing social media channels, planning and running digital campaigns, optimizing the company website and landing pages, and tracking performance using web analytics tools.
• The person in this role will create and refine content for online platforms, coordinate local SEO initiatives, manage online reviews and reputation, and collaborate with leadership to align marketing activities with business goals.

Requirements

• Strong Digital Marketing skills, including campaign planning, execution, and optimization
• Experience in Social Media Marketing for brand awareness, engagement, and community building
• Proficiency in Lead Generation strategies, including funnels, landing pages, and conversion optimization
• Ability to use Web Analytics tools (e.g., Google Analytics, Search Console) to measure and improve performance
• Broad Marketing knowledge, including positioning, messaging, and customer segmentation
• Experience with local SEO and online reputation management for service-based businesses
• Excellent written and verbal communication skills, with the ability to create clear, compelling digital content
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making
• Ability to work on-site, collaborate with field and office teams, and manage multiple projects simultaneously
• Hands-on Google Ads experience is important

Preferred

• Experience marketing a local service business is a strong advantage.