Responsibilities

• Conceptualize and support the execution of creative and forward-thinking content for use in all digital marketing channels: emails, website, digital advertising, social media, wine club communication, and others.
• Develop, execute, and report on an e-commerce plan that supports our DTC strategy and looks for opportunities to enhance and grow our presence while staying true to brand standards.
• Plan, develop, and execute the social media strategy for both organic and paid.
• Contribute to photo and video shoots to create high-quality content that is engaging, informative, consistent, and supports consumer messaging needs.
• Maintain the Gloria Ferrer website and CMS with accurate and current information, including but not limited to managing new product setup, promotions, and events.
• Look for opportunities to increase traffic through SEO optimization and utilize Google Analytics to improve website performance and inform strategy.
• Work closely with the General Manager to create, monitor, and optimize digital advertising within budget. Collect reporting and utilize key findings to inform strategy.
• Stay current with emerging opportunities in the digital marketing world to inform department priorities and strategy. Look for ways to evolve in the digital marketing realm while staying true to our strong brand history.
• Clearly convey the brand voice and protect Gloria Ferrer’s brand standards in all digital marketing activities.
• Conducts consumer research and analysis on current and potential consumer base.

Requirements

• Bachelor’s degree in marketing, business or related field preferred. An equivalent combination of education and relevant experience will be considered.
• Four or more years of hands-on experience in digital marketing, e-commerce, or direct to consumer marketing, including experience independently managing campaigns and digital initiatives.
• Demonstrated experience managing e-commerce websites, email and SMS campaigns, organic and paid social media, digital advertising, and website content.
• Proficiency in Microsoft Office and cloud-based digital marketing and e-commerce applications, including Klaviyo, Canva, WordPress, Google Workspace, Google Analytics, and Meta Business Suite.
• Strong analytical skills with the ability to interpret digital performance data, identify opportunities, and translate findings into actionable recommendations.
• Strong written and verbal communication skills, creative judgment, attention to detail, and the ability to maintain a consistent brand voice across digital platforms.
• Ability to manage multiple projects and deadlines, work independently, and lead cross-functional initiatives from planning through execution and measurement.
• Must be at least 21 years of age and have a valid CA driver’s license.

Preferred

• Experience with Commerce7 (C7), Adobe Photoshop, and Typeform is preferred.
• Experience in the wine industry or consumer packaged goods preferred.

Benefits

• Comprehensive health insurance options (medical, dental and vision)
• Flexible Savings Account and Health Saving Account, with contribution.
• Life Insurance, Short-Term and Long-Term Disability Insurance
• 401K and Roth 401K plans, with matching contributions
• Paid Time Off (Holidays, Vacation and Sick)
• Paid Maternity and Paternity Leave
• Employee Assistance Program
• On-Site Winery Benefits
• Educational Assistance
• Recognition Programs