Responsibilities

• Plan, manage, and continuously optimize paid campaigns across Google Ads (Search, Shopping, Display, YouTube) and other paid channels as needed
• Own the ad spend budget: allocate it by channel and campaign based on performance, report on ROAS/CAC, and make the case for where to invest more or pull back
• Manage Google Merchant Center — product feed health, listing accuracy, policy compliance, and Shopping campaign performance
• Continuously test bidding strategies, audiences, ad copy, and creative to improve efficiency
• Take full ownership of baileysonline.com, built on Magento — content updates, category and product page optimization, merchandising, UX improvements, and site performance
• Coordinate with our internal IT/systems team on anything that touches the broader platform (integrations, ITM Dev, SAP-fed product data) so changes are made safely and don't break downstream systems
• Help drive our ongoing "core products" initiative — stronger titles, descriptions, imagery, and merchandising across our highest-priority catalog
• Own GA4 and translate the data into decisions — conversion rate, AOV, traffic sources, funnel performance, campaign-level ROI
• Build and maintain reporting/dashboards that give leadership a clear, current view of digital performance
• Bring a test-and-measure mindset to everything — you should be as comfortable in the data as you are in the ad platforms

Requirements

• Proven, hands-on experience managing meaningful paid ad spend on Google Ads (Search, Shopping, Display/YouTube a plus), with real budget accountability and a track record of improving ROAS/CAC
• Working experience with Magento (or a comparable eCommerce platform like Adobe Commerce/Shopify Plus) — comfortable making content, merchandising, and structural changes without needing a developer for everything
• Strong command of Google Analytics (GA4) and comfort building reports/dashboards that others can act on
• Experience managing a Google Merchant Center feed and Shopping campaigns
• Hands-on experience running Klaviyo — building flows (welcome, abandoned cart, post-purchase, win-back), segmentation, and campaigns
• Strong writing skills, or strong experience managing copywriters/agencies to a high standard
• Comfortable working cross-functionally with IT/systems and operations teams, and able to translate business goals into digital execution
• Self-directed — this role owns outcomes, not just tasks

Preferred

• Experience in B2B/industrial, outdoor, agricultural, or trades-focused eCommerce
• Familiarity with marketplace channels (Amazon, Walmart, eBay, or similar) and feed management tools like Rithum/ChannelAdvisor
• Basic HTML/CSS or light front-end familiarity for Magento content work
• Experience with SEO fundamentals

Benefits

• 401(k)
• Dental insurance
• Flexible schedule