Responsibilities

• Manage and optimize our Shopify website, including merchandising, promotions, collections, product pages, landing pages, and overall customer experience
• Develop and execute digital marketing strategies designed to increase website traffic, conversion rates, and sales
• Manage and optimize Meta/Facebook/Instagram advertising
• Manage and optimize Google Ads and Google Shopping
• Manage email and SMS marketing campaigns, including segmentation, automation, promotional campaigns, and customer retention
• Develop strategies to grow our customer email/SMS database
• Monitor website conversion rates, customer acquisition costs, ROAS, average order value, and other important e-commerce KPIs
• Use Shopify and Google Analytics data to identify opportunities to improve sales and profitability
• Plan promotional calendars, product launches, seasonal campaigns, and special offers
• Work with creative assets including product photography, graphics, video, and advertising content

Requirements

• 3+ years of experience in digital marketing and/or e-commerce
• Strong hands-on experience with Shopify
• Experience personally managing Meta Ads
• Experience personally managing Google Ads and Google Shopping
• Experience with email/SMS marketing platforms such as Klaviyo or similar
• Working knowledge of Google Analytics / GA4
• Strong understanding of e-commerce conversion optimization
• Experience analyzing ROAS, CAC, conversion rates, AOV, and other performance metrics
• Familiarity with modern AI marketing and productivity tools
• Strong written communication and organizational skills

Preferred

• Experience with a fashion, apparel, beauty, lifestyle, or consumer e-commerce brand is strongly preferred.
• The ideal candidate is both strategic and hands-on.