Digital Marketing & Ecommerce Coordinator

New York, USA (Remote)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and coordinate digital marketing initiatives across SEO, paid media, analytics, email, and merchandising, driving content optimization, campaign execution, and conversion improvements.

  • Own cross-functional projects from SEO to email marketing
  • Drive measurable improvements in keyword rankings and campaign performance

Job Description

Responsibilities

  • SEO & Content Support - Edit and review SEO content, blog copy, and website content - Publish content across ecommerce and wholesale platforms - Support GEO/AI visibility efforts and citation building - Assist with technical SEO implementation - Track keyword rankings and organic visibility performance - Monitor search trends, competitor activity, and market opportunities Paid Search & Paid Social Support - Assist with shopping feed optimization - Support campaign setup, optimization, and weekly creative updates - Validate conversion tracking - Maintain reporting dashboards - Help analyze performance and identify opportunities for improvement Conversion Optimization & Analytics - Support landing page, product page, and category page improvements - Assist with CTA and offer testing - Review funnel performance and customer behavior - Validate GA4 tracking and tag management setup - Monitor attribution, cross-channel reporting, and data integrity Email Marketing - Update and manage contact lists - Proof email creative and audience-specific headlines - Build email campaigns in templates, apply UTM tracking, test, and deploy sends Website Merchandising - Create and edit product videos - Locate, edit, and add product photography - Organize tagged product groups and categories for campaigns - Add and update styles, colors, sizes, and inventory - Review approvals and deactivate discontinued items - Create coupons and update sliders, banners, and popups Promo / Marketplace Support - Review affiliate sales performance - Add and update product information across promo and marketplace channels - Support EASI product export setup - Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI

Requirements

  • Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
  • Familiarity with SEO, paid media support, website content publishing, and analytics
  • Strong attention to detail and ability to manage multiple projects
  • Strong written communication and organizational skills
  • Ability to work effectively both independently and collaboratively
  • Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred
  • An interest in fashion or experience with apparel marketing is a bonus

Benefits

  • Full-time position
  • Hybrid, remote, or on-site opportunity depending on candidate fit
  • Monday through Friday
  • 40 hours per week
  • Paid vacation
  • 401(k)
  • Profit Sharing-Company Contribution
  • Medical, dental, and vision insurance
  • Employee assistance program
  • Employee discount
Royal Apparel logo

Royal Apparel

Royal Apparel is an apparel & fashion company based out of Hauppauge, LI.

Founded in 1992
Hauppauge, New York, USA
99 employees (20 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Royal Apparel salaries

Marketing Team

Marketing Team Size
7 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
23.7K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
29.7%
Direct
58.1%
Referral
8.1%
Social
2.3%
Paid
1.7%

Headcount Trend

Current headcount: ~100
Royal Apparel logo

Digital Marketing & Ecommerce Coordinator

Royal Apparel · New York, USA · Remote