Responsibilities

• Work with branches and departments to assess digital needs and develop mission‑driven content solutions.
• Promote, foster and support the Y's commitment to access, inclusion and engagement for all through welcoming and representative content.
• Provide best‑practice guidance and training on digital storytelling, brand standards and visual content.
• Coordinate with internal and external partners, including vendors, photographers, designers and copywriters.
• Lead the development of creative concepts and digital storytelling that highlight the YMCA mission, programs and community impact.
• Produce high‑quality content for internal and external audiences, including stories, campaigns, promotional content and event coverage.
• Identify new avenues and formats to tell the YMCA story.
• Direct and produce video projects - storytelling pieces, promotional videos, interviews and event recaps.
• Maintain high standards of audio, lighting and editing quality.
• Manage file organization, archiving systems and workflows for efficient production.
• Oversee the association's social media marketing strategy, ensuring all content, campaigns and channel activity align with YMCA brand standards, organizational priorities and audience insights.
• Partner closely with the Digital Content Coordinator to plan, execute and publish content; maintain an effective workflow for approvals, scheduling, asset management and reporting.
• Conduct and develop ongoing KPIs and platform analytics reviews - evaluating reach, engagement, sentiment, retention, and conversion metrics - to assess performance and guide strategy refinement
• Provide in‑person support for YMCA events, including photography, videography and A/V operation.
• Ensure events are captured and documented for future storytelling and promotional use.
• Serve as the primary resource for high‑quality visual content at major association events.

Requirements

• Bachelor's degree preferred; minimum of three years of experience in digital content creation and audio/visual production required. Demonstrated expertise in video production, editing software, photography and A/V tools. Strong creative and storytelling abilities; able to translate organizational priorities into compelling digital assets. Experience in social media strategy, content planning and platform management. Ability to manage multiple projects, set priorities, meet deadlines and coordinate workflow across departments. Strong communication skills with demonstrated ability to work both independently and collaboratively. Proven ability to maintain quality, manage vendors and support branches as internal customers. Excellent attention to detail and customer service orientation.

Benefits

• We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.