Digital Marketing Director

Dobbs Ferry, NY (On-site)

Salary Not AvailableDirector/ExecutiveContract

Posted 4 months ago

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Job Summary

Drive digital strategy and lead generation for client campaigns at Hastings Digital Studios.

  • Proficiency in Digital Strategy and Marketing, with experience planning and executing impactful campaigns.
  • Must-have: Expertise in E-Commerce and Lead Generation to drive customer acquisition and sales growth.
  • Standout: Strong Web Analytics to analyze data and improve campaign performance.

Job Description

Responsibilities

  • Lead and execute strategic digital marketing initiatives
  • oversee digital strategy
  • manage marketing campaigns
  • optimize web analytics
  • drive lead generation and e-commerce efforts
  • collaborate with clients to develop customized solutions
  • monitor campaign performance
  • ensure campaigns align with organizational goals while delivering measurable results

Requirements

  • Proficiency in Digital Strategy and Marketing, with experience planning and executing impactful campaigns.
  • Expertise in E-Commerce and Lead Generation to drive customer acquisition and sales growth.
  • Strong skills in Web Analytics to analyze data, generate insights, and improve campaign performance.
  • Excellent leadership, project management, and client relationship-building abilities.
  • Familiarity with Google AdWords, SEO, social media platforms, and online advertising best practices.
  • Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
  • Proven experience in the digital marketing industry, ideally with a focus on working with high-profile clients.
      Hastings Digital Studios LLC logo

      Hastings Digital Studios LLC

      A Front Line Next Generation Digital Marketing Agency in Hastings on Hudson New York. Hands on marketing services including:DIGITAL STRATEGYSocial Media Strategy: Platform management & Paid campaignsBrand Strategy: Logos & Design ServicesContent Strategy: Video and Blogging Platform Strategy: Channel creation & Audience developmentGoogle Ad Words: Campaign creation & Keyword optimization CONTENT STRATEGYContent Creation: Concept & Production servicesProduction Support: Pre-pro, Shooting and Post productionReporting & Analytics: YouTube Certified, Google Analytics & Ad Words CertifiedDigital Rights Management: YouTube Certified, Rights & Clearances SUPPORT SERVICESBrand Partnerships & IntegrationsMonetization, SEO, Geo Tagging & Bulk UploadingBest PracticesPlaybook BuildingTeam Training & Workshops SUCCESSResponsible for 3+ Billion views of contentDriven 10+ Million subscribers on YouTubeManage 100K+ Twitter FollowingDriven 200K+ Linkedin Followers30,000 Hours of Claimed ContentYouTube CertifiedFortune 100 Clients & Partners

      Founded in 2015
      Dobbs Ferry, New York, USA
      3 employees (3 in marketing)

      Traffic Signals

      Monthly Visitors
      548
      Traffic Source Mix
      Search
      32.9%
      Direct
      41.7%
      Referral
      12.8%
      Social
      9.9%
      Paid
      1.6%

      Headcount Trend

      Current headcount: ~3

      Marketing Team

      Marketing Team Size
      2 (67% of company)