Responsibilities

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences
• Produce Digital Marketing Plan and Timeline for album and single releases, including detailed steps to execute the plan and budget allocation.
• Digital Marketing Strategy including, but limited to: content planning, social media approach, partnerships with creators and digital platforms, creative & innovative digital executions, community building, first-party communication and data growth, building & maintaining websites, and budget forecasting.
• Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for all Bright Antenna’s roster
• Closely follow (and create) the latest trends, and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Work closely with the insights team to gather digital health-checks to analyze audience-related and performance data, and create meaningful reports that can inform artists & managers.
• Devise + implement Artist Database growth and CRM strategy, via both traditional and developing means: email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Find, nurture and grow new digital partnerships.
• Create, pitch, and implement innovative marketing and content opportunities with all digital partners.
• Actively seek out information on evolving digital and tech trends, new platforms & offerings and find crossover areas within other industries in the digital space.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

Requirements

• 5+ years experience in digital marketing or social media, preferably in the music or entertainment industries.
• Applicants MUST have prior experience working in the music industry or they will not be considered for this position.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• Experience running engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
• Ability to shape and execute cutting-edge digital strategies that elevate BA’s artist roster in a fast-paced, competitive environment.
• You have a high interest in AI and new tech; will drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.
• Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
• Experience with fandoms and understand how best to activate, excite and delight them around a release.
• Exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.
• Respectful, honest and confident communication skills, happy to work within a team and manage others.
• Passion for music and a strong familiarity with the music industry, including being well-versed in a variety of genres and up to date on music industry status quo.
• Candidates must live in the SF Bay Area or be willing to relocate within a couple months of being hired, and be able to work from our office in Mill Valley, across the Golden Gate Bridge from San Francisco.
• This is a full time, in-person job.

Preferred

• Feeding meme culture and seeding content out to help it spread online through various communities.
• Building custom landing pages, micro-sites, or unique fan/artist experiences.
• Integrating Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.
• Connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.
• Ability to build custom data pipelines or automations to optimize workflows and reporting.

Benefits

• Comprehensive benefits package, including excellent Health and Dental, and 401K.
• Generous Vacation & Holidays including occasional work from home.
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance