Responsibilities

• Collect, analyze, and interpret website and digital marketing performance data with a focus on customer behavior, site engagement, and conversion funnel performance.
• Develop and maintain recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering teams.
• Perform ad hoc analyses to answer business questions and uncover actionable insights related to customer journeys, landing page performance, content effectiveness, and digital campaign outcomes.
• Partner with Internal teams and Agency Partners to implement, validate, and maintain website tracking through tools such as Google Tag Manager and other site analytics platforms.
• Support the design, execution, and analysis of A/B and multivariate tests, including test setup, measurement plans, readouts, and recommendations.
• Help establish consistent definitions, metrics, and standard methodologies for digital and marketing reporting.
• Translate complex analyses into clear, concise, and business-focused presentations and recommendations for stakeholders and leadership.
• Collaborate with cross-functional partners to support broader digital strategy and identify trends, risks, and growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field, or equivalent practical experience.
• 3-5 years of experience in marketing analytics, digital analytics, web analytics, eCommerce analytics, or a related field.
• Hands-on experience with web analytics platforms, preferably GA4.
• Working knowledge of SQL
• Experience with tag management tools such as Google Tag Manager.
• Experience building dashboards and reports in BI or visualization tools such as Tableau, Looker, PowerBI, etc.
• Experience with data preparation tools such as DataIku, Alteryx, Tableau Prep
• Strong analytical and problem-solving skills.
• Ability to translate complex data into clear, actionable insights and recommendations.
• Strong attention to detail and commitment to data accuracy.

Preferred

• Familiarity with A/B testing and experimentation concepts, including test design, measurement, and performance interpretation.

Benefits

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave.
• 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support.