Digital Marketing Data Analyst II

Atlanta, GA (Hybrid)

$89K/yr – $136K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the hands-on analytics and client-facing data science work that turns complex data into growth decisions for advertising and e-commerce. Build and communicate measurement strategies, run hypothesis-driven tests, and move insights into action for account teams and stakeholders.

  • Incrementality testing and MMM design to quantify lift and guide spend.
  • Collaboration with engineers and data scientists to ship scalable data solutions and dashboards.

Job Description

Responsibilities

  • Lead and support advanced client-facing data science and analytics projects, including forecasting, incrementality measurement, and program optimization.
  • Act as a strategic partner to account teams, proactively identifying opportunities, shaping measurement strategies, and influencing decision-making.
  • Apply hypothesis-driven analysis to diagnose performance and quantify impact.
  • Take ownership of project scoping, data querying and modeling, quality checks, and delivery of actionable insights.
  • Analyze large-scale e-commerce and advertising datasets, leveraging statistical and ML methods to uncover opportunities and support growth strategies.
  • Design and interpret incrementality tests, marketing mix models (MMM), and lift tests to assess causal impact and optimize marketing spend.
  • Develop machine learning models, including forecasting and inferential analysis, and implement LLM-driven solutions where applicable.
  • Create and deliver Tableau dashboards and reporting that distill complex analysis into clear, actionable insights for both internal and external stakeholders.
  • Collaborate with account teams, engineers, and other data scientists to design and implement scalable data solutions.
  • Present technical findings and recommendations to non-technical audiences, demonstrating strong client-facing and communication skills.

Requirements

  • 3–5 years of professional experience in Data Science and Analytics.
  • 2+ years of hands-on experience with PySpark, Scala, and Tableau.
  • Must have Ad Tech / MarTech industry experience, specifically in e-commerce, travel, and finance.
  • Strong client-facing experience, including presentations and solution delivery.
  • Proven ability to deliver scalable data solutions and actionable insights in digital advertising or affiliate marketing.
  • Proficiency with GitLab or GitHub for version control and collaborative development.
  • Experience developing alongside LLM code assistants (e.g., Copilot, Claude, Codex).
  • Preferred: Experience implementing LLMs into business workflows, including training, fine-tuning, and manipulation for applied use cases.
  • Experience with incrementality testing, MMM, and lift test design and analysis.
  • Strong communication skills with the ability to simplify and explain complex technical results to non-technical stakeholders.

    Benefits

    • Flexible time off without the hassle of accrual
    • A generous number of paid holidays
    • Company-sponsored team-building events
    • An Employee Referral Program
    • Annual recognition awards
    • Hybrid work arrangements for optimal work-life balance
    • Parental bonding leave
    • Backup care options for children and elders
    • An employee discount program
    • International SOS program for global support
    Publicis Groupe Holdings B.V logo

    Publicis Groupe Holdings B.V

    Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

    London, England, United Kingdom
    11K employees (3,008 in marketing)

    Traffic Signals

    Monthly Visitors
    526.1K
    Traffic Source Mix
    Search
    33.4%
    Direct
    38.4%
    Referral
    11.8%
    Social
    15.8%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~10.8K

    Marketing Team

    Marketing Team Size
    2,719 (25% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    215