Digital Marketing Data Analyst - Digital Channel Performance (REMOTE)

Tempe, AZ (Remote)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own data driven decision making for digital channel performance by turning metrics into actionable insights that guide product, PM, and initiative owners and drive profitable growth.

  • Own the analytics loop across paid, owned, earned and content channels to influence initiatives and optimize outcomes.
  • Build and maintain dashboards and reports in Tableau/Power BI to enable prioritization and goal tracking.

Job Description

Responsibilities

  • Support the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results
  • Collect inputs, measure outcomes, and report Key Performance Indicators
  • Communicate and partner with business owners necessary for digital operations and business performance
  • Set goals, provide estimates and track performance to goals
  • Support Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data
  • Utilize analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success
  • Drive and influence business decisions based on metrics and data
  • Create reports and dashboards using Tableau or similar tools
  • Identify and capture data for tracking with Enterprise Technology partners
  • Utilize testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis
  • Monitor Marketing tactic performance

Requirements

  • Expertise in SQL with basic experience in another programming language such as Python or R.
  • Experience creating reports and dashboards using visual tools such as Tableau or Power BI.
  • Proven ability to thrive in a fast-paced, changing environment.
  • Prior mentoring experience or desire to mentor experience.
  • Strong critical thinking and analytical skills.
  • Demonstrated learning agility to quickly learn both, new technical skills and business acumen with immediate application of skills.
  • Strong problem-solving and resourcefulness competencies.
  • Demonstrated teamwork and communication competencies.
  • Bachelors in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred.

Preferred

  • Experience in marketing is highly preferred.
  • Mentoring experience or desire to mentor experience.

Benefits

  • Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
  • Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
  • Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
  • Plan Ahead! Benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
  • Take a Little “You” Time! Generous time off policies with up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days
  • Give Back! Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
  • Finish Strong! 401(k) plan with company contributions of up to 7% of your salary.
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