Responsibilities

• Serve as the executive owner of b.com, defining experience vision, standards, and performance expectations
• Lead digital roadmap, prioritization, and optimization strategy in partnership with IT and Brand
• Own email and SMS as lifecycle channels, defining standards for cadence, personalization, tone, and fatigue management
• Ensure lifecycle messaging integrates with digital and in-person experiences
• Maintain accountability for experience quality and performance contribution across lifecycle channels
• Own digital conversion performance across key funnel stages (visit → lead → appointment → sale) in partnership with Sales and Brand
• Define conversion benchmarks, prioritization, and improvement roadmap
• Ensure alignment between traffic-driving efforts (Brand/Paid Media) and on-site conversion experience
• Drive continuous improvement in lead quality, friction reduction, and customer progression
• Establish enterprise measurement frameworks across b.com, email, and SMS to evaluate customer journey performance and business impact

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required
• 8–10 years of progressive experience in digital marketing, digital experience, or customer experience, with at least 3 years in a leadership role
• Proven experience owning and optimizing customer-facing digital platforms (e.g., websites) and lifecycle communication channels (email/SMS)
• Strong background in marketing analytics, customer journey analysis, and performance measurement, with demonstrated ability to influence business decisions
• Experience working with marketing technology ecosystems, including marketing automation platforms; Salesforce Marketing Cloud experience strongly preferred
• Demonstrated success leading cross-functional initiatives and developing teams across digital, lifecycle, and analytics disciplines

Preferred

• MBA or advanced degree
• Salesforce Marketing Cloud experience strongly preferred
• Experience identifying and applying AI use cases within marketing or digital experience environments, with understanding of governance
• Proven ability to lead cross-functional initiatives and develop teams
• Strong executive communication and influencing skills across marketing, sales, brand, and technology teams

Benefits

• employee wellbeing and life-work balance
• flexible time-off program
• industry leading parental leave policy
• development opportunities