Digital Marketing & Customer Analytics Manager

Las Vegas, NV (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven measurement and analytics across digital campaigns, turning insights into concrete actions.

  • Own analysis of campaigns and dashboards to drive actionable recommendations.
  • Must-have: 2+ years experience and SQL/Python proficiency.
  • Standout: lead analytics team and governance for media spend.

Job Description

Drive data-driven measurement and analytics across digital campaigns, turning insights into concrete actions.

  • Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations.
  • Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
  • Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy.
  • Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
  • Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
  • Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
  • Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
  • Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.

Benefits include wellness programs, travel and retail discounts, free meals, free parking, healthcare support, and career development opportunities.

  • Prioritize your wellness, access programs crafted to nurture your mental and physical health.
  • Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
  • Savor delicious meals for free in our employee dining room.
  • Park with ease—whether you're on or off shift, it's free!
  • From healthcare to financial support and generous time-off options, we’ve got you covered.
  • Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
MGM Resorts International logo

MGM Resorts International

3.6 Glassdoor

The resorts and casinos of MGM Resorts International™ are some of the most famous in the world. Our 28 destinations are renowned for their winning combination of quality entertainment, luxurious facilities, and exceptional customer service. We are actively expanding our presence globally, with potential developments in a number of domestic and international markets. At MGM Resorts International, we are all striving together to deliver an enticing blend of entertainment to every corner of the world. Many of our resorts are located in Las Vegas. Las Vegas features three of the largest convention centers in the U.S., spectacular entertainment, attractions, shopping, ​and world-famous resorts. Whether dancing fountains, incredible stage productions, casino action, museums or natural attractions such as Lake Mead, Vegas offers something for everyone. A stroll down our streets takes you around the globe, with recreations like climbing to the top of the Eiffel Tower or taking a Venetian gondola ride. From shimmering resort pools and spa rejuvenation to nonstop nightlife, Las Vegas promises an unforgettable career destination. With all of our unique and spectacular resorts and casinos, MGM Resorts International has a world of opportunities for you to discover excitement and rewards as you provide our guests with a wonderful and memorable experience. Take a closer look at our properties. We think you'll find an opportunity that's right for you. The 81,000 global employees of MGM Resorts are proud to be recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.

Founded in 2000
Las Vegas, Nevada, US
26K employees (1,859 in marketing)
61% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
7.1M
Monthly Google Ads Budget
$714.7K
Traffic Source Mix
Search
43.6%
Direct
44.5%
Referral
9.9%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~26.4K

Marketing Team

Marketing Team Size
1,302 (5% of company)
Median Career Experience
14 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$3.6B
Last Raise
$850M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $850M
  • Mar 2024
    Post IPO Debt • $750M
  • Aug 2020
    Post IPO Equity • $1B

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