Responsibilities

• Analyze patron behavior, purchase trends, and campaign performance to identify opportunities to improve audience engagement, retention, and revenue growth.
• Develop audience segments based on customer behavior, purchase history, demographics, and engagement trends.
• Help identify audience gaps, lifecycle drop-off points, and re-engagement opportunities.
• Support lifecycle marketing efforts focused on converting prospects into buyers, increasing repeat attendance, strengthening subscriber loyalty, and re-engaging lapsed patrons.
• Translate marketing goals and business questions into actionable analyses, reports, and recommendations.
• Develop and maintain dashboards, reports, and performance summaries across CRM, email marketing, website analytics, digital campaigns, and ticketing platforms.
• Monitor and report on key marketing KPIs including conversion, engagement, retention, revenue, and campaign performance.
• Analyze website traffic, email engagement, and digital campaign results to support marketing optimization efforts.
• Produce recurring and ad hoc reports and presentations for marketing leadership and internal teams.
• Support A/B testing efforts and analyze results to improve audience targeting, messaging, timing, and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Communications, or a related field, or equivalent professional experience.
• Experience with Tessitura or similar CRM/customer data platforms preferred.
• Experience with audience segmentation, campaign reporting, digital marketing analytics, or customer lifecycle analysis.
• Experience developing reports and dashboards using Looker Studio, Power BI, Tableau, or similar tools preferred.
• Familiarity with email marketing platforms and campaign reporting; Prospect2 experience preferred.
• Experience with Google Analytics 4, digital campaign tracking, UTM tagging, and marketing measurement best practices preferred.
• Experience with A/B testing, conversion analysis, or campaign optimization preferred.
• Strong analytical and problem-solving skills with the ability to turn data into clear insights and recommendations.
• Ability to balance strategic thinking with detailed, hands-on execution work.
• Strong attention to detail and commitment to maintaining accurate and reliable data.

Preferred

• Experience in nonprofit arts environment
• Experience with Looker Studio or other data visualization tools (Power BI, Tableau)

Benefits

• Creative and collaborative work culture
• Competitive compensation
• Comprehensive health, dental, and vision insurance plans
• Employee Assistance Program- including counseling, wellness programs, and financial support services.
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars.
• Generous Paid Time Off Plan
• Paid Holidays and Personal Holiday Time
• 401(k) retirement savings plan eligibility on your start date with employer match
• Employer-paid disability insurance coverage
• Supplemental benefits are offered, such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts.