Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid media platforms including Google, Meta, LinkedIn, and other channels
• Manage marketing automation initiatives including email campaigns, lead nurturing workflows, audience segmentation, and CRM integration
• Oversee CRM and marketing automation platforms including HubSpot, ActiveCampaign, Salesforce, or similar systems
• Leverage AI tools and emerging technologies to improve marketing efficiency, content development, campaign execution, reporting, workflow automation, and overall business operations
• Analyze campaign performance and marketing metrics including ROI, conversion rates, lead generation, website traffic, and customer engagement
• Implement and manage SEO and SEM strategies to improve search visibility, organic rankings, and paid search performance
• Manage and maintain company website(s), including updates, landing pages, user experience improvements, and content optimization
• Implement and maintain tracking tools including Google Analytics, Tag Manager, conversion tracking, and advertising pixels
• Collaborate with developers or work within CMS platforms such as WordPress, Webflow, or similar website management systems
• Develop creative assets including digital ads, social graphics, presentations, email templates, brochures, and marketing collateral

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred
• 3+ years of experience in digital marketing, creative marketing, brand management, or related marketing roles
• Strong experience with paid media campaigns, digital advertising platforms, marketing automation, and analytics
• Experience managing websites, CMS platforms, and digital marketing tools
• Proficiency in design and creative platforms such as Adobe Creative Suite, Canva, Figma, or similar tools
• Strong understanding of SEO, SEM, website optimization, and digital marketing best practices
• Experience with CRM systems and marketing automation platforms preferred
• Comfortable working independently in a fast-paced environment with minimal supervision and strong personal accountability
• Familiarity with AI platforms and tools such as ChatGPT, Microsoft Copilot, AI-assisted marketing platforms, automation tools, or similar technologies preferred
• Strong analytical skills with the ability to interpret marketing data and optimize campaign performance

Preferred

• Experience with recruiting marketing or employer branding
• Experience with event marketing and coordination
• Familiarity with CRM and marketing automation platforms
• Photography, videography, or content production experience a plus

Benefits

• Delta360 offers a competitive benefits package and opportunities for professional growth and development.
• This is a general description of benefits; details are provided upon offer.