Responsibilities

• Assist in building, launching, and optimizing paid media campaigns across Meta Ads Manager and Google Ads platforms
• Track and analyze campaign performance metrics such as ROAS, CTR, conversion rate, and revenue
• Prepare and present daily, weekly, and monthly performance reports with actionable insights and recommendations for optimization
• Coordinate with the creative team to develop and manage campaign assets, ensuring alignment with campaign goals and best practices
• Manage project timelines and creative requests using project management tools like Asana or Monday.com
• Develop campaign briefs and ensure creative assets meet channel specifications and strategic objectives
• Monitor industry trends and marketing activity to identify opportunities for innovation and growth
• Collaborate with cross-functional teams to implement new strategies and optimize ongoing campaigns
• Continuously test, learn, and evolve digital marketing strategies to maximize ROI and brand visibility

Requirements

• Experience in digital marketing, paid media, or e-commerce marketing
• Proficiency in Excel and PowerPoint
• Knowledge of Google Analytics or other reporting tools is a plus
• Strong analytical skills with the ability to interpret marketing data
• Excellent organizational and project management skills
• Effective communication skills with the ability to present insights clearly
• Positive attitude with problem-solving capabilities
• Ability to manage multiple priorities in a fast-paced environment
• Reside within the United States and authorized to work in the U.S.

Preferred

• Internship or hands-on experience with Meta Ads Manager and/or Google Ads preferred

Benefits

• Competitive starting salary range of $65,000 - $70,000, commensurate with experience and location
• PTO and 10 paid company holidays
• Company-paid life insurance
• Company laptop, free monthly product allowance, and employee discounts
• Flexible work arrangements, including hybrid options (NYC office or remote within the U.S.)
• Opportunities for professional growth and development within a vibrant, creative environment
• Comprehensive benefits package including medical, dental, and vision insurance with company contributions