Digital Marketing Coordinator

Responsibilities

• Digital Content Creation & Video Production
• Lead the development, filming, editing, and production of engaging short-form video content for NWSRA and SLSF, with a strong emphasis on TikTok, Facebook Reels, Instagram Reels, and other emerging digital platforms.
• Develop creative video concepts that showcase NWSRA programs, participants, staff, special events, and the agency’s mission of Celebrating Ability.
• Regularly visit NWSRA programming locations and events to capture authentic, engaging video footage and photography that highlights participant experiences and agency initiatives.
• Produce a variety of digital video content, including participant spotlights, staff features, program highlights, behind-the-scenes footage, event recaps, promotional videos, and social media trends.
• Manage all aspects of video production, including concept development, scripting, filming, lighting, audio, editing, captioning, and final distribution.
• Stay informed of emerging social media trends, video techniques, platform algorithms, and digital marketing best practices to continuously improve content quality and audience engagement.
• Ensure all video content is accessible, appropriately captioned, consistent with agency branding, and compliant with participant media permissions.
• Social Media Management & Digital Engagement
• Develop, implement, and manage social media strategies for NWSRA and SLSF to increase brand awareness, audience engagement, and program participation.

Requirements

• Graduate from accredited college or university with a bachelor19s degree in Graphic Design, Public Relations, Marketing, Marketing Research, Integrated Marketing Communications or related field.
• Current Certified Park and Recreation Professional (CPRP) or the ability to get certified within an allotted amount of time determined by the policy of the Association and/or the Executive Director.
• Ability to drive Association vehicles.
• Maintain all required certifications.
• Minimum of two years of full-time experience working in marketing and communications.
• Demonstrated knowledge of marketing and communications strategy, with the ability to effectively engage diverse audiences through clear, compelling messaging.
• Strong graphic design skills and ability to conceptualize and create graphic design materials independently.
• Proven expertise in editing and writing for publications, websites and marketing materials.
• Highly motivated, outgoing, and confident self-starter with strong interpersonal and communication skills, both oral and written. Demonstrates leadership qualities, including maturity, flexibility, and professionalism.
• Ability to demonstrate strong leadership qualities, including maturity, flexibility, and professionalism.

Benefits

• Medical, Dental, Vision, PTO, IMRF