Responsibilities

• Manage the production of multimedia content for digital marketing.
• Oversee the planning and production of email marketing initiatives to prospective undergraduate and graduate students using best practices.
• Implement organic social media strategy. Create, monitor, and report on paid social media campaigns to college stakeholders.
• Review and evaluate web content for accuracy, performance, and audience relevance.
• Maintain editorial voice and quality for electronic materials for external audiences and college messaging.
• Gather information from diverse sources throughout the college to develop online materials. Establish the source of truth of content and the process for delivering the content on the web.
• Research current trends and best practices in higher-education web and greater web fields. Implement updates to web content accordingly.
• Perform other duties as assigned.
• Represent MCAD’s vision, mission, and values.
• Create and embrace a community of equal opportunities and inclusivity.

Requirements

• Bachelor's degree or equivalent in interactive media, graphic design, communications, marketing, or a related field, required.
• Two (2) years of writing and digital content production experience, required.
• Demonstrated understanding of digital communication practices, required.
• Strong interpersonal, communication, and organizational skills, required.
• Demonstrated self-starter with strong time management skills and attention to detail, required.
• Overall proficiency in Google suite, email, and basic computer concepts, required.
• Strong writing skills and familiarity to Chicago Manual of Style, required.

Preferred

• CRM database experience
• HTML/CSS proficiency
• Experience with social media
• Basic Drupal (Content Management System) understanding
• Appreciation of the visual arts and working with artists and designers

Benefits

• MCAD’s community of staff and faculty enjoy a dynamic, creative, and inclusive work environment. We offer a comprehensive benefits package which includes medical, dental, vision, HSA, FSA, and 403(b) retirement plans, commuter benefits, and employer paid basic life insurance policy, short term and long-term disability coverage.
• MCAD promotes work-life balance with a 35 hour work week. Employees also receive 14 paid holidays, an additional two personal holidays, accrued vacation time, accrued sick time, summer days, and volunteer time off. In addition, after six months of service, full-time employees and their eligible dependents can receive tuition benefits at MCAD, as well as the potential to receive reduced tuition at more than 600 colleges nationwide.