Responsibilities

• Web Experience, Governance and Continuous Improvement Own and continuously improve the college’s WordPress multisite experience. Create, edit and optimize webpages and landing pages; maintain strong information architecture; and ensure content is audience-focused, current, accessible, responsive and visually effective. Govern web standards across college and sub-unit sites, advising content managers on appropriate structure, page creation and content placement to prevent unnecessary, duplicative or internally focused content.
• Email Marketing and Digital Campaign Execution Manage and execute the college’s email marketing program, including campaign creation, audience segmentation, templates, QA, testing, scheduling and distribution. Partner with communications, content, social media and design colleagues to create cohesive audience experiences across email, web and other digital campaign channels. Troubleshoot HTML/CSS and other front-end issues as needed.
• Analytics, Testing and Audience Optimization Monitor and analyze web, email and digital campaign performance using GA4, Search Console, email analytics and related tools. Translate data into actionable recommendations, implement improvements and measure results. Develop testing and optimization efforts that improve engagement, usability, conversion and other defined audience outcomes.
• SEO, Accessibility and Digital Content Optimization Apply SEO, accessibility, UX and digital content best practices across college digital properties. Optimize content for audience needs and search intent; maintain appropriate page structure, metadata and content standards; and identify and prioritize opportunities to improve underperforming or outdated content. Provide guidance and training to content contributors.
• Digital Innovation and Technical Implementation Identify and implement opportunities to improve digital experiences through email, WordPress functionality, plugins, integrations and emerging tools. Independently implement appropriate front-end improvements using HTML, CSS and related technologies, and partner with designers and IT developers when more advanced technical support is required. Evaluate new functionality for audience fit, usability, sustainability and strategic value.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in a related field.
• Five (5) years of experience in email and website management for marketing and communications.
• Experience managing and improving websites in a CMS, including landing pages and audience-focused content.
• Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues.
• Experience with email marketing, including segmentation, QA and distribution.
• Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance.
• Strong judgment, communication and ability to independently move work from strategy through execution.
• Relevant education and experience may be substituted as appropriate.

Preferred

• More than five (5) years of experience in email and website management for marketing and communications.
• Experience with WordPress and/or multisite environments.
• Experience with enterprise email platforms (Eloqua or similar).
• Experience with GA4, Search Console and Google Tag Manager.
• Experience with information architecture, testing and digital governance.
• Responsibility for user training and standards governance within a large organization.
• Experience working for/with an academic institution.