Responsibilities

• Execute targeted email marketing campaigns using Salesforce Marketing Cloud, ensuring alignment with content strategy and business priorities
• Build, refine, and continuously improve audience segmentation strategies to enhance targeting and engagement
• Partner with bankers and marketing team members to coordinate campaign execution and distribution
• Optimize email performance through A/B testing, analytics, and continuous improvement
• Publish, update, and maintain website content, ensuring accuracy, timeliness, and alignment with firm initiatives
• Manage digital content including deal announcements, press releases, thought leadership, and market updates
• Support ongoing website enhancements and user experience improvements in collaboration with digital and external development teams
• Troubleshoot website issues and coordinate with developers as needed
• Support integration between Salesforce, Marketing Cloud, and website platforms to ensure seamless data flow and campaign execution
• Track and analyze campaign performance across email and web channels

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–4 years of experience in digital marketing, email marketing, or marketing operations (B2B or professional services preferred)
• Hands-on experience with Salesforce Marketing Cloud and CRM systems
• Experience managing website content using WordPress
• Strong understanding of email marketing best practices, segmentation, and analytics
• Experience with testing methodologies (e.g., A/B testing) and campaign optimization preferred
• Familiarity with HTML for email or web content is a plus
• Analytical and data-driven, with a strong focus on performance improvement and optimization
• Detail-oriented with strong organizational and project management skills
• Ability to translate data into clear insights and actionable recommendations

Preferred

• Familiarity with HTML for email or web content is a plus
• Experience with testing methodologies (e.g., A/B testing) and campaign optimization preferred
• 2–4 years of experience in digital marketing, email marketing, or marketing operations (B2B or professional services preferred)

Benefits

• We offer a comprehensive package of benefits to eligible employees.