VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
15 hrs ago
Digital Marketing Coordinator
Boca Raton, FL (On-site)
$65K/yr – $75K/yrMid Level2+ years expFull time
Posted 5 weeks ago
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Job Summary
Own and optimize the paid media and content-audit engine for a luxury DTC beauty brand, spanning Meta/Google ads, on-page SEO, and AI-driven search positioning.
- Growth Infrastructure: Build and optimize paid media, run structured creative/audience tests, and report CAC/ROAS to drive contribution.
- Channel & Partnerships: Source, onboard, and manage affiliate/influencer relationships and negotiate commercial terms.
- SEO & AI: Lead on-page SEO and an AEO playbook to surface in AI search results and align content planning with traditional and AI-driven rankings.
Job Description
- Plan, build, and optimise paid campaigns across Meta and Google
- Manage daily budget allocation and pacing
- Brief creative and copy to the Graphic Designer and Written Content Manager
- Run a structured testing programme on creative, audiences, and offers
- Report weekly on CAC, ROAS, and contribution
- Manage on-page SEO across product, category, and editorial pages
- Develop and execute an AEO (Answer Engine Optimisation) strategy to ensure Embassy of Beauty is surfaced in AI-driven search results across ChatGPT, Perplexity, and Google AI Overviews
- Work with the Written Content Manager to plan content that ranks in both traditional and AI-generated search
- Source, onboard, and manage affiliate partners and influencer relationships
- Negotiate commercial terms and track partner performance
- Coordinate seeding, gifting, and paid partnership activity
- Build and maintain weekly performance dashboards
- Surface insights and recommendations to the Head of Ecommerce
- Use GA4 and platform analytics to understand customer behaviour and channel attribution
Idea Insurance Agency
Idea Insurance Agency is a nationwide company proudly and officially partnered with Integrity, a strategic alliance that strengthens our mission to provide care, protection, and comprehensive solutions so our clients and their families can achieve peace of mind and an extraordinary lifestyle.We offer the best health insurance plans, life insurance options, and retirement solutions, guiding every decision with transparency, professionalism, and a deeply human approach.With more than 40 years of combined experience and a highly qualified, up-to-date, and certified interdisciplinary team, we are committed to advising each person with the clarity and expertise they deserve.Today, Idea Insurance Agency is the fastest-growing and highest-expanding insurance company in the United States, already impacting more than 30,000 individuals, who have honored us with the highest rating: 5 stars across more than 2,000 Google reviews.Driven by this growth, we are continuing to expand and are actively seeking TOP agents and exceptional talent to further strengthen our brand and serve more families across the country.
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Current headcount: ~25
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