Fairchild Equipment

Digital Marketing Coordinator

Menomonee Falls, WI (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive multi-channel digital marketing and social media for Fairchild Equipment, coordinating content, SEO, and campaigns.

  • Own planning and execution of 3–5 weekly social posts per platform across Fairchild brands.
  • Must-have: strong experience with LinkedIn and Facebook and basic analytics.
  • Standout: cross-channel marketing involvement including website updates and SEO.

Job Description

Responsibilities

  • Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
  • Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
  • Design and produce engaging graphics and multimedia content aligned with brand standards.
  • Conduct hashtag and audience research to increase post visibility and engagement.
  • Monitor social media trends and recommend new strategies to enhance performance.
  • Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
  • Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
  • Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
  • Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
  • Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
  • Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
  • Update product specifications and add new models to the Fairchild website.
  • Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
  • Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
  • Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
  • Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
  • Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
  • Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
  • Perform additional duties as assigned by the Director of Marketing and/or management.
  • Accept additional duties and responsibilities as assigned by the Director of Marketing and/or management.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
  • Strong written and visual communication skills.
  • Experience with social media platforms, especially LinkedIn and Facebook.
  • Basic understanding of SEO principles and website content management.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
  • Highly organized with strong attention to detail and ability to manage multiple projects.
  • Experience with website CMS platforms (e.g., WordPress or similar).
  • Basic analytics knowledge (social media insights, Google Analytics, etc.).
  • Interest in B2B marketing and industrial/manufacturing industries.

Preferred

  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.

Benefits

  • Full benefits package, including Medical, Dental and Vision insurance.
  • Ability to have a flexible work schedule.
  • Possible remote work options.
  • Casual office dress code.
  • Generous Paid Time Off
  • Paid Holidays.
  • 401(k) retirement plan and Employer Match.
  • Wellness Program that offers the opportunity to earn a medical insurance discount.
  • Company Paid Short- Term and Long-Term Disability.