Responsibilities

• The Digital Marketing Coordinator is responsible for supporting the Firm’s Client Development & Engagement efforts by working collaboratively to develop and utilize technology for the Firm’s events and content marketing strategy.
• Responsibilities include implementing and maintaining marketing technology platforms (email marketing, website, client relationship management (CRM), webinars, podcasts); assisting with developing marketing communications and invitations; maintaining best practices throughout; and troubleshooting issues.
• Promote and develop content marketing initiatives through publications, digital events, podcasts and video marketing
• Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms
• Develop and maintain distribution lists relating to content marketing initiatives
• Support marketing communications and BD activities by managing distribution of Firm electronic communications and ensuring quality control
• Review analytics to measure success of initiatives and opportunities for improvement and reporting purposes
• Help to manage operations for the Firm’s website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; and troubleshooting
• Manage, update and monitor the Firm’s CRM database and related platforms as it relates to digital marketing strategy; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives
• Working with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology
• Work with other members of the CDE team as well as other departments to help connect information resources to support business development needs
• Maintain brand consistency and adherence to the Firm’s brand guidelines across digital marketing channels
• Support Client Development projects and other Firm initiatives as needed

Requirements

• Bachelor’s degree required
• 2 + years of relevant experience
• Strong project management skills, initiative and the ability to manage multiple projects concurrently
• Ability to work independently and collaboratively in a highly competitive and demanding environment
• Strong attention to detail and self-motivated to produce accurate, timely and complete work product
• Excellent data management and data manipulations skills
• Must be flexible and willing to work additional hours as needed
• Strong written and verbal communication skills
• Strong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriate
• Ability to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretion
• Ability to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer service

Preferred

• Major in Business, Marketing, Finance, Technology or related field
• Law Firm and/or IT experience a plus
• Experience with HTML
• Experience with salesforce.com, Microsoft Dynamics and/or InterAction
• Experience with email marketing tools, such as Vuture, MailChimp, etc.
• Experience with webinar platforms, such as ON24, Zoom, etc.