Responsibilities

• Social Media Marketing: Propose and execute social media strategies across relevant platforms (e.g., LinkedIn, YouTube and Facebook).
• Create engaging content (text, image, video) tailored to each platform and target audience.
• Coordinate social media advertising campaigns, audience targeting, and budgeting.
• Monitor social media trends, engage with followers, and analyze performance metrics
• Email Marketing: Propose and execute email marketing campaigns (supporting events, newsletters, promotional emails, automated sequences) using email marketing platforms.
• Segment email lists, personalize content, and A/B test subject lines and calls to action.
• Analyze email performance metrics (open rates, click-through rates, conversions) and optimize campaigns.
• Search Engine Optimization (SEO): Perform keyword research and analysis to identify relevant terms and phrases.
• Optimize website content, meta descriptions, titles, and other on-page elements for search engine visibility.
• Monitor website performance using tools like Google Analytics and Google Search Console, and identify areas for improvement.

Requirements

• Bachelors Degree of Digital Marketing, Marketing, Liberal Arts
• Masters Degree in Marketing or MBA preferred
• 1-2 years experience in Digital marketing analytics, analysis of marketing data and development of CRM lead nurturing content to support sales.
• Working experience with SEO, LLMs, Hubspot, Google Analytics/Google Search Console
• Data driven approach with ability to measure and communicate impact
• Strong organizational, time management, coordination and communication skills
• Microsoft Office (Word, Excel, PowerPoint)
• Strategic thinker with ability to translate insights into actionable programs
• Strong partnership mindset and ability to influence without direct authority

Preferred

• Masters Degree in Marketing or MBA preferred