Own and optimize paid media across Google and Meta, turning data into performance through search, display, and remarketing while coordinating landing-page tests and cross-team alignment.

• Plan, launch, monitor, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns.
• Build and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, audience research, competitor analysis, and campaign performance reviews.
• Write and test ad copy for Google PPC and Meta campaigns.
• Monitor campaign budgets, pacing, cost per lead, conversion rates, click-through rates, and overall ROI.
• Assist with landing page recommendations, A/B testing, and conversion rate optimization.
• Track campaign performance using platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and reporting dashboards.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Collaborate with creative, content, SEO, and web teams to ensure campaigns are aligned with client goals.
• Help troubleshoot tracking issues, conversion events, pixels, tags, and attribution discrepancies.