Responsibilities

• Build, execute, and optimize automated email journeys and nurture campaigns using Salesforce Marketing Cloud .
• Manage Salesforce campaign setup, tracking, and reporting for all marketing initiatives.
• Maintain clean lead data, ensure accurate campaign attribution, and support database segmentation strategies.
• Develop scoring, grading, and automation rules to improve lead qualification and handoff to sales.
• Collaborate with sales teams to support pipeline reporting, lead routing, and campaign engagement insights.
• Execute multi-channel campaigns including email, landing pages, forms, paid media, and website promotions.
• Create and maintain marketing assets including templates, dynamic content, and campaign landing pages.
• Support event, webinar, and trade show campaigns from build-out through follow-up reporting.
• Update and manage website content in Storyblok , ensuring brand consistency and optimized user experience.
• Collaborate with internal stakeholders to publish product pages, blogs, and campaign landing pages.

Requirements

• 3+ years of experience in marketing automation, digital marketing, or campaign operations.
• Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud
• Strong understanding of marketing campaign tracking, attribution, and lead lifecycle management.
• Experience managing or supporting PPC , SEO , and digital campaign reporting.
• Proficiency in Google Analytics (GA4 preferred).
• Familiarity with CMS platforms; Storyblok experience strongly preferred .
• Strong project management skills and ability to manage multiple deadlines.
• Excellent written communication and attention to detail.

Preferred

• Experience in B2B marketing, construction, architecture, manufacturing, or technical industries.
• Experience with Google Tag Manager, UTM strategy, and conversion tracking.
• Knowledge of email deliverability best practices and A/B testing.
• Ability to build dashboards and reports for marketing and sales leadership.
• Familiarity with CRM integrations, marketing data hygiene, and segmentation strategies.

Benefits

• medical (80% of plan premiums covered) dental, and vision with no waiting period to enroll!
• 401k with up to 4% matching, life, and AD&D insurance, disability insurance, shopping discount program, employee assistance program, and Quarterly Bonus Program for all employees!