Responsibilities

• Schedule and publish content across all platforms, write engaging captions aligned with brand voice, monitor community comments/messages, and track performance trends.
• Develop graphics, flyers, digital ads, and marketing materials using brand templates; format content for multiple platforms and assist with photography/video coordination.
• Manage editorial calendars, write and publish blog content, and coordinate story collection across departments to ensure alignment with organizational priorities.
• Update landing pages and website content for accuracy, monitor user engagement analytics, and support SEO optimization efforts.
• Assist with launching and monitoring paid advertising campaigns across Google, Meta, and YouTube/OTT, while tracking campaign pacing, budget utilization, and cost-per-lead metrics.
• Run A/B testing on digital ads, email campaigns, and landing pages; analyze cross-channel performance to identify trends and conversion opportunities.
• Partner closely with the Membership team to track lead generation, monitor recruitment and renewal campaign metrics, and evaluate overall campaign effectiveness.
• Compile weekly and monthly performance dashboards and reports, providing actionable recommendations to improve campaign performance and return on ad spend (ROAS).
• Organize digital asset and photography libraries, support council-wide event promotions, and assist with strategic projects and administrative marketing tasks as needed.