Responsibilities

• Developing written content for blogs, articles, email campaigns, social media, product launches, advertising, sales collateral, and branded materials
• Creating compelling campaign concepts, messaging angles, headlines, hooks, and calls to action for print and digital advertising
• Partnering with product development and sales teams to understand product features, customer pain points, market opportunities, and competitive differentiators
• Translating technical product information into clear, engaging, customer-focused content
• Writing and updating marketing collateral such as sell sheets, product guides, catalogs, brochures, presentations, and other branded materials
• Supporting the development of content plans for product launches, seasonal campaigns, trade shows, and customer education initiatives
• Managing AccuThrive’s LinkedIn presence, including content creation, post writing, scheduling, and page maintenance
• Supporting the future launch and content development for AccuThrive’s Instagram presence

Requirements

• 5–7 years of experience in content marketing, digital marketing, advertising, brand marketing, marketing communications, or a related hands-on marketing role
• Bachelor’s degree required
• Excellent writing, editing, and storytelling skills
• Strong ability to develop marketing hooks, headlines, campaign themes, and customer-focused messaging
• Experience writing blogs, articles, social media content, email campaigns, product copy, advertising copy, or sales collateral
• Ability to collaborate with product development, sales, and other internal teams to gather information and turn it into effective marketing content
• Comfortable learning technical or product-specific information and translating it into clear, engaging content for customers
• Strong organizational skills and the ability to manage multiple projects, deadlines, and content needs at once