Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
2 hrs ago
Digital Marketing Consultant - Remote
USA (Remote)
$115K/yr – $120K/yrSenior Level6+ years expFull time
Posted 7 weeks ago
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Job Summary
Own AI powered growth across paid, organic, content, and partnerships while building scalable content and measurement workflows that tie to revenue. You will own GEO and AI-driven experimentation, with an internal adoption program and quarterly tool pilots that lift performance across channels.
- Growth Infrastructure: Build an AI driven multi‑channel growth engine with automated reporting and rapid experimentation.
- Content & GEO: Design GEO focused content workflows and QA systems to boost AI model visibility and brand citation.
- Analytics & Partnerships: Leverage SIGNAL intent data and cross‑functional partnerships to automate lead scoring, targeting, and pipeline opportunities.
Job Description
Responsibilities
- Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layer
- Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times
- Develop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities
- Partner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance
- Identify and pilot net-new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL
- Run structured experimentation (A/B testing, channel mix shifts, AI-generated content variants) and translate results into clear recommendations for leadership
- AI-Specific Responsibilities (Mandatory): - Design and deploy AI-powered content workflows — using LLMs to generate, test, and optimize campaign copy, landing pages, and thought leadership content at scale
- AI-Specific Responsibilities (Mandatory): - Build and maintain AI-assisted QA systems for content accuracy, brand consistency, and SEO compliance — with human-in-the-loop review at key checkpoints
- AI-Specific Responsibilities (Mandatory): - Leverage Bombora intent signals through SIGNAL to build AI-informed prospect targeting models; automate lead scoring and routing in partnership with sales operations
- AI-Specific Responsibilities (Mandatory): - Develop automated reporting pipelines that reduce manual data pulls and free team capacity for higher-order strategic work
- AI-Specific Responsibilities (Mandatory): - Integrate AI tools (ChatGPT, Claude, Gemini, Copilot, custom GPTs) into sprint workflows, creative briefing, keyword research, competitive analysis, and performance commentary
- AI-Specific Responsibilities (Mandatory): - Pilot and evaluate emerging AI marketing tools on a quarterly basis; document what works and scale it across the team
- AI-Specific Responsibilities (Mandatory): - Serve as an internal AI adoption champion — training colleagues on new tools, sharing results, and pushing the team’s collective capability forward
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Own and execute OneDigital’s Generative Engine Optimization (GEO) strategy — the discipline of ensuring our brand, content, and expertise are cited, surfaced, and recommended by large language models (LLMs) across ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search platforms
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Audit how OneDigital currently appears (or fails to appear) in AI model responses for high-value queries in our category — employee benefits, HR consulting, insurance brokerage, workforce AI, and related topics — and build a systematic improvement plan
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Develop and execute a content authority strategy designed to make OneDigital the most-cited, most-referenced, and most-recommended brand in our space across AI platforms — including the ‘State of the American Employer’ research series, executive thought leadership, and data-driven industry content
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Build structured data, schema markup, and content architecture that makes OneDigital’s expertise machine-readable and model-friendly — including FAQ schema, how-to content, entity optimization, and authoritative source development
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Establish a repeatable GEO testing and measurement framework — tracking OneDigital’s presence and position in AI-generated responses over time, with regular reporting to senior leadership
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Partner with content, PR, and thought leadership teams to place OneDigital’s insights in the high-authority publications and platforms that AI models pull from most — including trade press, research repositories, and industry databases
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Monitor and respond to the evolving GEO landscape — including changes in how ChatGPT, Claude, Gemini surface brand recommendations — and adjust strategy accordinglyy?,"Build OneDigital’s Wikipedia presence, third-party citation footprint, and digital knowledge graph so AI models have clean, consistent, authoritative data to draw from when referencing our brand
- Generative Engine Optimization & AI Model Visibility (Mandatory): - Build OneDigital’s Wikipedia presence, third-party citation footprint, and digital knowledge graph so AI models have clean, consistent, authoritative data to draw from when referencing our brand
- 6+ years of digital marketing, growth, or acquisition experience with demonstrated P&L ownership or direct revenue accountability
- Proven, hands-on experience integrating AI tools into real marketing workflows — not experimentation, but execution
- Direct experience with or deep understanding of Generative Engine Optimization (GEO), AI Search Optimization (AIO), or answer engine optimization — this is a fast-moving field and we expect you to be in it
- Fluency in GA4, Looker, Tableau, Power BI, or similar BI platforms; ability to move from raw data to executive-ready narrative
- SEO strategy and organic search expertise at scale — including technical SEO, schema markup, entity optimization, and content authority building
- Experience building financial models and growth roadmaps that tie marketing investment directly to business outcomes
- Strong executive communication skills — you can make complexity simple and recommendations clear
- Working knowledge of LLMs and prompt engineering — you understand how models are trained, what signals they weight, and how to build content that earns model trust
- Experience auditing brand presence in AI model outputs and developing strategies to improve citation frequency and accuracy
- Familiarity with structured data, knowledge graph optimization, and entity SEO as it applies to AI model training and retrieval
- Experience with intent data platforms (Bombora, 6sense, or similar) and AI-assisted lead generation
- Familiarity with marketing automation platforms, Salesforce CRM, and workflow automation tools (Zapier, Make, or similar)
- Bachelor’s degree in Business, Marketing, or a related field
- Comprehensive benefits package including medical, dental, vision, 401(k) with match, and life insurance
- Generous PTO, flexible work arrangements, and a remote-friendly culture
- Full access to OneDigital’s AI platform stack: SIGNAL (Bombora intent), Impact Studio, Centro, and AI Coworker programs
- Dedicated budget and time for AI tool exploration, GEO research, and professional development
- A seat at the table on high-visibility, enterprise-wide growth and AI transformation initiatives
- A company culture grounded in servant leadership, continuous learning, and doing right by people
OneDigital
OneDigital’s team of fierce advocates helps businesses and individuals achieve their aspirations of health, success and financial security. Our insurance, financial services and HR platform provide personalized, tech-enabled solutions for a contemporary work-life experience. Nationally recognized for our culture of caring, OneDigital’s teams enable employers and individuals to do their best work and live their best lives. More than 100,000 employers and millions of individuals rely on our teams for counsel and access to fully integrated worksite products and services and the retirement and wealth management advice provided through OneDigital Investment Advisors. Founded in 2000 and headquartered in Atlanta, OneDigital maintains offices in most major markets across the nation.OneDigital has received the Glassdoor Employees’ Choice Award for Best Places to Work in 2023. For more information, visit onedigital.com.
