Digital Marketing Consultant

USA (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive digital strategy and client growth for franchise accounts by aligning SEO, paid media, and analytics with business goals.

  • Must-have: 3+ years of experience managing complex Digital Advertising and SEO strategies, preferably in a franchise or multi-location environment.
  • Standout: Strong multi-channel marketing understanding and data-driven optimization across SEO, paid search, and display.
  • Standout: Ability to translate KPIs (leads, conversion rates, traffic) into strategic recommendations.

Job Description

Responsibilities

  • Develop a deep understanding of each client’s business goals.
  • Create and implement data-driven digital strategies (SEO, Paid Search, Programmatic Display, Social Advertising) that align with client objectives.
  • Monitor and analyze performance metrics, providing actionable insights to enhance results.
  • Act as a trusted consultant and advisor, helping clients maximize their digital marketing ROI.
  • Conduct regular performance reviews to track and improve product effectiveness.
  • Audit campaign performance, ensuring execution aligns with the overall strategy and industry best practices.
  • Provide data-backed recommendations for optimization and growth opportunities.
  • Build and maintain trusted relationships with franchise clients.
  • Ensure high product adoption and proactive engagement across accounts.
  • Identify and execute expansion opportunities within the client portfolio.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degrees are a plus).
  • 3+ years of experience managing complex Digital Advertising and SEO strategies, preferably in a franchise or multi-location environment.
  • 3+ years of experience in account management, with a focus on customer retention and growth.
  • Expertise in SEO (On-Page, Off-Page, Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on data analysis and optimization.
  • Proficiency in key digital marketing tools, including:
  • Google Ads, Meta Ads, Bing Ads
  • Google Analytics, Google Data Studio, Google Search Console, Google Business Profile
  • Microsoft Excel, Microsoft Power BI
  • Moz, SEMrush, or similar SEO platforms
  • Ability to analyze KPIs such as leads, conversion rates, website traffic, and engagement metrics, translating them into strategic recommendations.
  • Strong understanding of multi-channel marketing strategies, with experience tailoring campaigns for diverse industries.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Highly organized, detail-oriented, and self-motivated.

Preferred

  • Advanced degrees are a plus.

Benefits

  • Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
  • The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
Andromeda Software Inc. logo

Andromeda Software Inc.

Andromeda Software Inc. acquires and grows mission-critical software businesses, providing a permanent home powered by people.We are an operating group of Constellation Software Inc., a publicly traded company (TSX:CSU) with more than $5B USD in annual revenue and decades of experience building and operating software businesses across vertical markets worldwide.Our Philosophy: Built to EndureAndromeda focuses on acquiring independently managed software companies and supporting them for the long term. Our approach is rooted in permanence. We invest with no intention to sell, giving leaders, employees, and customers confidence that their business has a stable home designed to thrive for decades.Empowering AutonomyOur companies operate independently, led by management teams who understand their markets, customers, and products best. We do not centralize for the sake of efficiency. Instead, we preserve what makes each business unique while providing:• Strategic guidance through a global network of experienced operators• Access to capital to support thoughtful, long-term growth• Operational excellence grounded in proven best practicesThe Andromeda DifferenceWhat differentiates us is how we show up after an acquisition. We prioritize autonomy, accountability, and trust. We support leaders rather than replace them. By strengthening products and staying deeply focused on customers, we help businesses build lasting impact.Every investment we make is for the long haul. At Andromeda, we give the people behind the software the resources and stability they need to build something enduring.

Hunt Valley, Maryland, USA
85 employees (1 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
54.4%
Direct
30.7%
Referral
6.6%
Social
7%
Paid
1.1%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
1 (1% of company)
Median Career Experience
17 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1