Responsibilities

• Develop and maintain consistent digital and print communications across all channels - social media platforms, website, email, press and industry publications, community, print, and other – in accordance with the Annual Marketing Calendar.
• Provide compliant-friendly communications to support branches and business lines as needed (e.g., customer-facing scripts, FAQs, talking points).
• Oversee onboarding communications, surveys, and nurture flows for new customers; Recommend improvements to the customer communications journey based on engagement trends.
• Develop internal communications (e.g., employee updates, operational notices, leadership communications) in coordination with HR and leadership.
• Drive day-to-day website content and user experience, including navigation, home page refreshes, alerts/notices, accessibility best practices, and landing pages.
• Implement SEO fundamentals (metadata, headings, internal linking, image alt text) and coordinate technical SEO with agency.
• Maintain and optimize Google Reviews and Google Business Profile listings to increase local visibility and engagement.
• Plan, create, and publish social media content; Identify key insights and trends via social listening, performance monitoring, and ongoing optimizations to inform future social media strategies and decisions.
• Create digital assets (social graphics, landing pages, emails) adhering to brand guidelines.
• Build and distribute email and SMS communications; maintain lists, segmentation, and basic automation.