Digital Marketing & Communications Specialist

Jackson, MS (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate Tougaloo College’s integrated content program across web, social, email, and multimedia, shaping stories and assets to advance enrollment, fundraising, and institutional visibility.

  • Develop and publish cross-channel content, ensuring brand alignment and measurable impact
  • Lead CMS management, basic HTML/CSS, SEO, and analytics to optimize reach
  • Collaborate across departments to amplify institutional stories and major-event communications

Job Description

Responsibilities

  • Create and publish engaging content across web, social media, email, and multimedia platforms
  • Draft institutional communications (press releases, web copy, campaigns, speeches, etc.)
  • Design digital assets (graphics, presentations, newsletters, infographics)
  • Produce multimedia content (photography, video, reels) to enhance engagement
  • Maintain and update website content, ensuring accuracy, accessibility, and brand consistency
  • Apply basic HTML/CSS and manage CMS platforms (e.g., Drupal)
  • Implement SEO strategies and analyze performance using tools like Google Analytics
  • Manage institutional social media channels and audience engagement
  • Develop and execute email campaigns (e.g., Constant Contact/Mailchimp)
  • Track analytics and provide insights to improve performance

Requirements

  • Bachelor's degree in Communications, Marketing, Digital Media, or related field
  • Minimum 3 years of experience in digital communications or content creation
  • CMS experience (Drupal preferred), basic HTML/CSS
  • Social media and email marketing platforms
  • Canva and/or Adobe Creative Suite
  • Google Analytics and SEO knowledge
  • Microsoft Office & Google Workspace
  • Strong writing, editing, and visual design skills
  • Ability to manage multiple projects and meet deadlines
  • Creative, strategic thinker with strong storytelling ability

Preferred

  • Photography/videography and video editing
  • Podcasting or short-form video content creation
  • Digital signage or emerging media tools
Tougaloo College logo

Tougaloo College

Tougaloo College prepares its students to be lifelong learners who are committed to leadership and service in a global society through its diverse undergraduate and graduate programs. The College is accessible to all while making students aware of its rich legacy as an independent, historically black, liberal arts institution, affiliated with the United Church of Christ and Christian Church (Disciples of Christ).

Jackson, Mississippi, USA
363 employees (10 in marketing)

Traffic Signals

Monthly Visitors
96.5K
Traffic Source Mix
Search
52.5%
Direct
34.9%
Referral
3.5%
Social
8.8%
Paid
0.2%

Headcount Trend

Current headcount: ~365

Marketing Team

Marketing Team Size
10 (3% of company)

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 4 years ago

Funding History

  • May 2022
    Grant • $1M

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